Traditionally, destination conferences encompass an association’s greatest focus and effort. It’s the chance to shine. A time to state to your community how wonderful you are… Think in religious terms, Christmas and Easter, or the High Holidays in Judaism, its show time. The trouble is, in most cases, the majority of your community doesn’t show up. And you are always thinking, wow, I wish more people can experience what is happening here over the course of several days. So how can you impact the other 60 to 90 percent on average who do not attend?
Consider an Online Conference.
CommPartners recently introduced the Symposium Learning Platform to host multiple day, online events. A Symposium Conference is based on a simple concept of: “If you can’t come to our conference we will bring our conference to you”. These programs emanate right from your offices or local multimedia room. They offer an on premise like experience that provides access to your entire community. Unlike graphic heavy virtual environments that try to replicate a conference hall, Symposium offers a compelling interface that is based on best practices in online learning and engagement. Feature your best and brightest speaking directly to remote attendees. Our education team will help you construct an experience that is compelling, interactive and fun. So here are ten reasons to consider an online conference for your organization:
1. Extend your reach and impact.
You hear the worries of association executives about declining member rates and inability to attract participants who can’t afford to travel. A Symposium Conference provides a cost effective way to impact those who are not engaged. In addition to video presentations, it includes live chats, group discussions, messaging, resources and online exhibits.
2. Reach deeper into organizations and connect to more staff.
Access is open to all who work at a member organization. The conference room becomes a natural breakout area. These additional participants now know more about your organization and are increasingly likely to participate in future events.
3. Provide the ideal on-boarding tool.
You hear associations talk about their frustration regarding the inability to attract younger members who are typically not joiners. A Symposium Conference is accessible, cost effective and built around a community of learners. It offers the perfect entry to the value you provide.
4. Provide the ideal out-boarding tool.
Statistics show when members reach their fifties and sixties they begin to phase down their attendance at destination events. Symposium Conferences provide greater convenience and can provide specialized, more relevant content to target groups like seniors.
5. Communicate with specialized subsets of your community.
There may be certain groups within your membership or extended community that typically do not travel. Maybe these are unpaid staff or volunteers or people that will never be allowed to leave their jobs. A Symposium Conference allows your member organizations to share your value with their entire staff.
6. Provide a unique social learning experience.
There has been quite a bit written about the virtues of social learning. However, who is actually integrating social media with education? A Symposium Conference integrates leader led content with compelling conversations capitalizing on the concept that “I can learn as much through peer conversations as from subject matter experts.
7. Structure your conference over days or weeks.
Since the conference is online, you are not limited to several days. Provide a greater impact over an extended period of time.
8. Integrate your online audience with onsite attendees.
Invite onsite attendees to be your “studio audience”. Similar to a talk show, having onsite attendees provides dynamic interaction creating a more interesting online experience.
9. Save your education or conference budget
The cost to produce a Symposium Conference is extremely low compared to onsite events. Risk is mitigated. This allows you to test the waters with a compelling virtual experience.
10. Generate revenue.
A Symposium Conference is open to the entire organization. Access fees can correspond to the value of an organization’s staff attending. Additional revenue can be generated from onsite attendance fees, sponsorship, exhibits and the archived program.
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