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Archive for category: SocialFish News

Are you a community manager?

14 Dec 2012 / 0 Comments / in Blog, Featured, From the Trenches, Implementation, Social Learning, SocialFish, SocialFish News/by ldreyer

Post image for Are you a community manager?

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?)

Join us for an 8-week online certificate program, providing 15 hours of CAE credit, where you will:

  • learn from experienced community managers about the fundamentals of community management strategy.
  • develop the skills to nurture (or troubleshoot) any online community
  • share your own experiences and get help from colleagues on your own thorny community management issues
  • get to know other people doing similar work and build lifelong friendships!

Many associations have launched private or public online communities over past few years. With the launch of a community comes the opportunity to connect members and have conversations that matter – as well as help with member retention and recruitment. However, launching community software is much easier than developing an actual community of participants who are active and engaged. Community management has become a crucial new role for associations, and skilled community managers will help their organizations launch and nurture their communities appropriately, moderate and handle conflict, track the right metrics to measure success against goals, and adapt and evolve their communities in a rapidly changing environment.

Get notified when registration opens!

We’ll be joined by these super smart people, who will be your discussion leaders every Wednesday for 8 weeks starting February 9:  Katie Paffhouse (Institute of Food Technologists), Rachael Bell (New Jersey Society of Certified Public Accountants), Kristi Donovan, CAE, Association of University Programs in Health Administration, Maggie McGary, (until very recently at the American Speech-Language-Hearing Association), Alan Dicker (Specialty Equipment Market Association), Candis Sistrunk Robinson (Emergent Freelancing, and recently at APIC), Heather McNair (Higher Logic), Martha Jack (eConverse Social Media Consulting), Brett Wangmann (The Center for Association Growth) — along with the occasional outside expert in the field related to the specific topic (such as legal issues).

Here’s the program outline:

  • WEEK 1: Planning for your community.  How do you set the  strategy and purpose of the community? How do you decide how open or closed it should be? How do you transition into your new community from listserves? How do you decide if members can start their own groups? Will you have a member-only community or an open forum?  What about community rules and moderation policies? How do you set expectations internally for member engagement –  Who will most likely be engaged? Who should be engaged? How will you measure success?
  • WEEK 2: Launching your new community. How do you find beta testers  for a soft launch? How do you leverage volunteers to encourage engagement? How important are game mechanics? What’s the role of staff in the launch, and how do you set an organizational philosophy–and roles and responsibilities–for monitoring and responding in the community? What kinds of training should you be doing as part of the launch?
  • WEEK 3: Reporting engagement activity. Your community is up and running – now what?  How do you benchmark activity?  What monitoring dashboards work the best?  What is meaningful engagement versus general chatter?  How do you report activity to upper management? What is the difference between what you report to the Board versus other staff?
  • WEEK 4: Content strategy for your community. How to use other organizational channels (publications, study groups, research projects, events, etc.) to  increase engagement in your community? How do you know what content your members will find most relevant? Is curation necessary?  How to write a content development plan.
  • WEEK 5: Handling risk inside your community. Worst case scenarios – how to handle inappropriate or potentially inappropriate behavior.  What are the legal implications of what goes on in your community: copyright infringement, antitrust violations, libel, etc.? How to protect your organization from a lawsuit? We’ll talk to some legal and risk management experts and get their take.
  • WEEK 6: How your community fits in the digital ecosystem. How to integrate other social media outlets – i.e, how do you use Facebook, LinkedIn, Twitter to support your community? How do they all work together? How do you manage content across multiple sites – and how do you differentiate the special sauce inside your community?
  • WEEK 7: What does success look like? What is meaningful data? How do you quantify (or qualify) success? (we’ll revisit what we said in week 1 and see what’s changed!) How do we use the information members share in the community for business intelligence (i.e. hot topics, leading indicators of trends or possibly problems/threats with your association, etc.)?
  • WEEK 8: Taking your community to the next level. We’ll explore the concept of community as a business model.  How might you integrate community use across the organization? Could a successful community encourage culture change? How do we support that, as community managers?

Dates, Fees, and Registration:
This program provides 15 hours of CAE Credit.

Fees: $595 introductory rate. [Scholarships may be available.  Are you an association vendor looking for a sponsorship opportunity?  Email gro.hsiflaicosnull@eiddam]

Dates: Wednesdays at noon starting February 6 (February 6, 13, 20, 27, March 6, 13, 20, 27)

This program is going to be AWESOME and we’re excited to get started.  Join us!

The registration link will be up shortly. Get notified here:

[DEADLINE IS SOON!!] Apply for the 21st Century Nonprofit Program

10 Dec 2012 / 0 Comments / in Featured, Humanize, Mark Your Calendars, Social Learning, SocialFish, SocialFish News/by ldreyer

Post image for [DEADLINE IS SOON!!] Apply for the 21st Century Nonprofit Program

Nonprofits are changing the world. It’s what we do. The smart ones understand the importance of leveraging technology to support these world-changing endeavors. But that doesn’t mean it’s easy. Our organizations often struggle to be nimble and agile in today’s changing environment, or to stay focused and on target in our program implementation, or to effectively engage employees, funders, and stakeholders in the process. Sometimes it feels like our organizational challenges outweigh our change efforts.

In fact, this is precisely the problem. Despite our progressive efforts to leverage technology to change the world, our organizational structures, processes, and management “best practices” haven’t seen real change in fifty years or more. Our organizations are stuck in outdated, 20th-century management models that are becoming more and more unworkable in today’s social and technology-driven world.

It’s time to bring change to the way we lead and manage nonprofit organizations – and make them more compatible with 21st-century reality.

We are partnering with NTEN—the Nonprofit Technology Network–to offer a three-month, action-learning course that takes the ideas in Humanize and puts them to work for your nonprofit organization.


21st Century Nonprofit: Leveraging Technology to Transform Leadership

 

The inaugural program runs January through March 2013, and to be a part of it you must fill out an application (deadline to apply is December 20). If you have questions, contact Maddie or Jamie.

Program Information

The 21st Century Nonprofit is a 3-month action-learning program designed to help you actually move away from the more mechanical and rigid management practices of last century and embrace a more open, transparent, and dynamic approach to the management and leadership of your nonprofit. The program will provide tools and analysis for developing and implementing change efforts internally, focusing particularly on using technology (social and otherwise) to move the needle on more effective leadership and management. Participants have the opportunity to learn from experts as well as peer-based learning and support from other nonprofit professionals who are going through similar efforts.

The 21st Century Nonprofit Program will be led by Jamie Notter and Maddie Grant, co-authors of Humanize: How People-Centric Organizations Succeed in a Social World. Using frameworks and tools drawn from the book, as well as their years of consulting experience, they will work with participants through a combination of webinars, group teleconferences, and individualized coaching and advice for participating organizations. The webinar series in the program will be open to the public, but the other (primarily virtual) interactions in the program will allow course participants only to learn and discuss with other nonprofit executives in the program, as well as direct feedback and advice from the organizers. The program culminates with an in-person session at the NTC in April 2013.

After completing this program, you will be able to:

  • leverage technology and social media to change not just marketing and IT, but the way you lead and manage your organization.
  • identify actionable ways you can start shifting your organizational culture to embrace a more human approach to leadership and management.
  • identify specific changes you can make to internal structures and processes to encourage more collaboration, experimentation and openness.
  • address the individual behaviors and skill sets your people need to acquire in order to run with these changes and leave the traditional, mechanical management practices behind.

Participant Qualifications

The program is open only to qualified nonprofit organizations and can accommodate up to three individuals from each organization as participants in the program. At least one of the individuals must be the Executive Director or other senior-level manager. Participation from at least one person representing the technology/social media functions is recommended. Organizations must complete an application prior to registering for the program that indicates the organization’s interest/capacity for exploring significant organizational change, as well as the ability to meet the time commitment of the program.

The first cohort will be limited to 30 participating individuals.

LEARN MORE ABOUT THE PROGRAM HERE.

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Effective Online Engagement Strategies Can Strengthen Your Member Retention Rates

24 Aug 2012 / 0 Comments / in Social Learning, SocialFish, SocialFish News, Uncategorized/by curena

Written By: Alix Sandler, Marketing Manager, CommPartners  

If you’re an association professional in the DC metro area, I strongly encourage you to take advantage of the fantastic educational opportunities provided through ASAE each month.  The content is valuable and it’s always great seeing old friends as well as making new connections.  As a ‘newbie’ to the association community, I can honestly credit these programs with advancing my professional career.

This month (August), I attended the Alexandria Brown Bag.  The session, led by Eric Berkowitz, Director of Membership, American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD), focused on membership renewal.  Eric showcased AAHPERD’s ‘success story’ as the backdrop and shared first-hand policies that his organization leverages to create strong, long-lasting connections with members.

Given that I work for CommPartners (the recognized leader of online learning within the association community), I was particularly interested in understanding how AAHPERD prioritized virtual engagement in context to their membership renewal strategy.  Eric must have read my mind because he almost immediately transitioned into that very theme.  He explained that AAHPERD places a strong emphasis on online engagement because of its positive impact on member retention.

[Even though AAHPERD is not a client of CommPartners], I still related to Eric in regards to fundamental models for successful virtual engagement.  We agreed that online interaction is entering a new era; one that is focused on creating positive participant experiences.  At CommPartners, we believe the human element supersedes any web event platform or environment – technology is not engaging…people are engaging.  Our mission is to support online [human] interaction with resources that empower members to learn, network and enrich their professional career.

Associations that emphasize the value of remaining connected with members experience positive member retention rates and continued growth.  Online engagement can support this initiative – CommPartners can show you how.  Our learning consultant, Kathi Edwards, was interviewed several months ago on this very topic.  Although the article was written in February 2012, the content is still relevant and worth reading.  I encourage you to check it out – http://www.commpartners.com/2012/02/.

Online learning continues to evolve and we are committed to remaining at the forefront of the industry.  We welcome your questions and comments about virtual engagement and want to hear about your experiences.  You can reach me at the following:

Email: moc.srentrapmmocnull@reldnasa
Twitter: @CP_Alix
Direct Phone: 443.718.4684

How To Swim like a SocialFish.

09 Aug 2012 / Comments Off / in Content Strategy, Featured, From the Trenches, Implementation, Mobile, Open Community, Risk and Social Media, Social CRM and ROI, Social Learning, SocialFish, SocialFish News/by ldreyer

I needed to come up with a list of organizations we have worked with for a federal government RFP, and holy cow!  We’ve worked with so many great associations, I can’t help but share the list with you. This list is only a sample, and doesn’t include the many, many organizations we’ve done speaking engagements for, either.

One of the amazing things about having worked with so many groups is that we have association case study examples–or a contact name, or a source to pose a question to–for pretty much any idea that might come up, and for pretty much any industry vertical.  That means that all of you, whom we have worked with in the past and today, make Lindy and I better at our jobs every day as we all grow and evolve and mature our social business presence.  So thank you for being part of the SocialFish family!

If we’re not working with YOUR association yet, check out the Hire SocialFish page to get a better sense of how we work with clients and our quarterly updates, posted to the SocialFish News category. And please ask us for references from anyone on this list. We’d love to work with you and help you optimize and maximize your social media capabilities.

  • American Society of Civil Engineers
  • National Association of Realtors
  • National Foundation for Infectious Diseases
  • Association of Corporate Council
  • National Fluid Power Association
  • National Society of Accountants
  • Solar Energy Industries Association
  • American Welding Society
  • American Nurses Association
  • American Society of Interior Designers
  • Digestive Disease Week
  • Financial Executives International
  • IEEE
  • Massachusetts Medical Society
  • National Association of Home Builders
  • NTEN (Nonprofit Technology Network)
  • American Association of Diabetes Educators
  • American Geophysical Union
  • ASAE – The Center for Association Leadership
  • Business and Professional Women’s Foundation
  • CalSAE
  • Catholic Health Association
  • CFA Institute
  • B.A.I, Inc.
  • Council of State Restaurant Associations
  • Independent Insurance Agents & Brokers of America
  • Independent Bankers Association of Texas
  • Infocomm
  • National Association of Children’s Hospitals and Related Institutions
  • Maryland Recyclers Association
  • Maryland DC Society of Clinical Oncology
  • National Association of Dental Plans
  • National Association for the Self Employed
  • National Disability Rights Network
  • Society of Financial Service Professionals
  • U.S. EEOC
  • Washington Center for Psychoanalysis
  • Woodrow Wilson International Center for Scholars

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Social Learning Resources

01 Aug 2012 / Comments Off / in Featured, Social Learning, SocialFish, SocialFish News/by ldreyer

Post image for Social Learning Resources

I unfortunately missed my favorite Twitter chat last week, #swchat (Social Workplace Chat) but I always read the accompanying summary blog post and check out the resources. Lo and behold, this one was on my favorite topic (apart from Humanizing), social learning.

So I wanted to quickly list just a few of the resources that were mentioned:

10 things to remember about social learning (and the use of social media for learning)

Social Learning & The LMS – Are You In or Out?

Social Learning Handbook

The New Social Learning: A Guide to Transforming Organizations Through Social Media – by Marcia Conner and Tony Bingham – book excerpt

10 New Ways Twitter Is Changing The College Lecture

Is your education department thinking about how to integrate social more into their programming?  Contact us for help and advice. We provide social learning plans, speaker training, event Twitter monitoring, emceeing for virtual audiences and hybrid events, and all kinds of social learning services.

 

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Announcing the Think Tank Summer eLearning Series!

25 Jun 2012 / Comments Off / in Featured, From the Trenches, Implementation, Mark Your Calendars, Social Learning, SocialFish, SocialFish News/by ldreyer

Wondering how to get started with Pinterest? Debating about the value of Google+? Want to learn everything you need to know about social media content strategy?  Well, your wait is over.

The Think Tank is back! Starting July 12, we’re launching our latest social media learning program for the folks responsible for social media in associations and nonprofits. It’s time for some serious brushing up, folks, and this 5-webinar series is the perfect solution.

Register now for a summer of social media learning.

We’ve put together a premium program with an all-star lineup of renowned expert presenters, facilitated by yours truly so you know you’ll get the association perspective. And our joint venture team at CommPartners are producing the events, so you know the platform will be top-notch. Each webinar is $129, and when you register for all 5 at once, you save. (And since you’re reading this on the SocialFish blog, you can save again, hint, hint.)

Who are these fancy presenters? It’s a group of people I read and admire–people I hand-selected because I know that the material they have to present is exactly what our community needs right now. Here’s the Think Tank program in detail, or at-a-glance below.

  • Pinterest for Nonprofits with David Svet & Heidi Hancock – Thursday, July 12
  • Google+ for Nonprofits with Debra Askanase & Shelly Kramer – Thursday, July 26
  • Your New Content Strategy with Bob LeDrew  – Thursday, August 16
  • Marketing in the Round with Gini Dietrich – Thursday, August 30
  • Creating Content (that Works) with Amy Vernon – Thursday, September 13

Directly applicable social media learning for association executives.

Unlike other social media webinars that focus on educating for-profits, small businesses and agencies, the Think Tank Summer E-Learning Series is designed for the people responsible for social media work in associations and nonprofits.

All of this within a unique social learning environment that affords participants the opportunity to connect and share their own experiences with the topic areas. You’ll learn how to actually apply cutting edge social media knowledge at your association or nonprofit.  You’ll talk to peers working through the same issues, and you’ll get a chance to really interact with our awesomely knowledgeable speakers.

I hope you’re as excited as we are. Do what you need to do and get yourself registered for all 5 in the series.

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CommPartners is a longtime supporter of associations. We recognize the positive contributions these organizations provide to society and commend their unwavering mission to educate and inform. We are committed to do our part to maintain the health and integrity of this vibrant community.

CommPartners has strategic partnerships with many leading local and national association societies. Through these alliances, we pledge to support the profession by sharing our knowledge and experiences as we have for over 18 years.

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