Today, associations and organizations face a great challenge: utilizing technology to reach out to and maintain contact with a membership with an ever-decreasing attention span. With the many, many media outlets competing for our attention 24 hours a day, 7 days a week, it can seem easy for one’s message to get lost. The secret to being heard loud and clear over all of the noise is to maximize your organization’s media footprint, and engage your virtual audience. If you are hosting a conference, then make sure to stream it live to your audience members who are unable to attend. Offer them the ability to ask live questions, and get them talking by aggregating the buzz from social media feeds. Designate a real-life person on site to host your online audience and lead them through the interactive presentation. Offer the presentation archive to your members after the fact. And, make sure everything is accessible on mobile devices.
At CommPartners, we work hard to ensure that our clients can do all of this, and more. With our cutting-edge, robust webcast and hybrid event platforms, our clients are able to get their audience’s attention, and keep them involved and interacting during and long after the live event. As more and more membership looks to online solutions to keep in touch and stay involved with their parent organizations, the importance of growing and managing your media footprint becomes more and more important. To truly wield the power of technology, one must be prepared to communicate through many different channels. CommPartners has the media and communications expertise to help your organization reach and grow your membership across today’s technological boundaries.
Here’s a preview of our award-winning webcast platform, MediaCenter 2.0. Enjoy!
To speak with a member of our Client Development Team, please Meghan Gowen at 443-539-4851 or moc.srentrapmmocnull@newogm.