March 2, 9 & 16

SnowTech 2010
Six sessions from the snowed-out ASAE Technology Conference. Earn up to 6 CAE credits.

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March 18

Improving Your Marketing Through Technology
8:30 a.m. - 3:30 p.m.
Mathematical Association of America Conference Center
1781 Church Street
Washington, DC

The seminar will give you all the tips, tricks and sound marketing techniques you need to use technology effectively in your marketing efforts. We have brought together a group of industry experts that will not only show you what technology can do, but also show you the right times to use it.  

Format: Our unique format strikes a balance between podium presentations and interactive roundtables. We have purposely developed a structure that optimizes the knowledge and expertise of both the presenters and the attendees. Unlike association-sponsored conferences for which we are frequently speakers and sometimes planners, the advantage of this format is that it allows a small, well defined group of individuals to learn together—making some friends and learning more than one can from a single audience question on what makes this special.

CAE Credits:  5 (attendee must submit to ASAE)

Presenters: Rich Finstein, David Gammel and Rich Lightfoot

"Homework":  It is strongly suggested that every attendee submit samples in advance, or bring samples to the seminar, that they want reviewed and critiqued by subject matter experts and other attendees.  

Areas of Focus

The key elements of our presentation include:

• Defining strategic email marketing
• How to create member-centric email marketing
• Applying member data and profiles
• Creating content that matches profiles
• Including member-centric principles for emailing
• Making an investment in your members with a well-rounded program
• 10 Common email marketing mistakes (and how to avoid them)

• How do you determine success of a variable data personalized marketing campaign?
• How do you use your prospect and customer data?
• How do you develop a "value" offer strategy?
• How do you develop your design to maximize success?
• The importance of testing

• Getting your messages to the right people, with the right offer, and converting them to customers/members.
• The inter-related roles of your database, website, e-mail, and other electronic assets and channels.
• Why measurement is the key to both success and failure and how to make sure you are unlocking the right door.
• A simple, tested, proven, model for building a modern integrated marketing campaign that will improve your results immediately.

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March 26

NE/SAE 2010 Technology Conference
8:30 a.m. - 4:45 p.m.
Doubletree Hotel
Waltham, MA

Sessions include:

• Preparing Your Organization to Leverage Today's Technologies (Philip DesAutels, Microsoft)
• Marketing with Technology (Justin Levy, New Marketing Labs)
• Technology Options and Strategies to Share Knowledge, Extend Your Reach and Maximize Your Organization's Educational Content (Rich Finstein, CommPartners)
• Using Web Analytics/Search Engine Optimization (Chuck Murphy, Boston Interactive)
• Leverage Technology and Spend More Time on Your Business (Steve Turner, Turner Time) 
• Projections of Future Technologies (Andy Steggles, Higher Logic)
• Social Media (Peggy Hoffman, Mariner Management & Marketing)
• E-Marketing (Corissa St. Laurent, ConstantContact)

More info & Register...