NewsManager and MagnetMail are great products that will definitely improve the timing and quality of our communications with our members.

— Donald L. Mader
American Council of Engineering Companies of Ohio (NJBA)

e-Marketing
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CommPartners’ team of expert marketers, designers, trainers and support staff are there for you every step of the way—helping you create full-cycle e-marketing campaigns that truly deliver.

We’ll help you refine your e-marketing goals and recommend approaches to meet those objectives. We work with clients to develop cohesive campaigns, with branded e-publications—email promotions, newsletters, and online surveys, faxes and forms.

Planned e-marketing means identifying key audiences (members, clients, board members, chapters, employees, volunteers, etc.), and creating targeted communications for each group of stakeholders.

The advantage of e-marketing versus traditional (legacy) printing and direct mail is affordability, the ability to track results real-time and to integrate marketing tracking with the member/client information within your organization’s database.

CommPartners’ e-marketing services include:

  • Assessing your knowledge-sharing and financial goals for your e-marketing campaigns
  • Identifying business goals for your e-communications, e.g., customer loyalty, business development, updating employees, membership retention
  • Making recommendations for your e-marketing strategy
  • Furnishing you with the best tools in the marketplace
  • Providing training and our ongoing expertise and technical support
To simplify the wide scope of our e-marketing services, we’ve created these categories:

 

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e-Marketing Advantages

  • Deliverability tracking. Real-time, detailed metrics and reports.
  • Affordable. e-Marketing is more cost effective than other channels.
  • Increased touch. Good e-marketing elicits responses and emotion.
  • Immediate. Keep stakeholders informed as often as needed.

e-Marketing | How It's Used

  • Expand and retain members/clients, e.g., member renewals.
  • Inform your base about industry news, benefits, offers, etc.
  • Reinforce other communications venues (print, blogs, podcasts).
  • Heighten awareness and participation for events and programs.