NewsManager and MagnetMail are great products that will definitely improve the timing and quality of our communications with our members.

— Donald L. Mader
American Council of Engineering Companies of Ohio (NJBA)
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Unlike individual emails, sent to small distribution groups using applications such as Outlook, broadcast emails are used for e-marketing/e-communications outreach efforts on a larger scale.

As such, these messages should be crafted carefully, be relevant to each group’s interests and elicit calls to action – for example, drive users to your Web site via hyperlinks, to learn more and request information. When emailing to distribution lists (versus a handful of people), HTML emails are the most visually effective and offer the ability to extend your brand.

CommPartners will consult with you and create professionally designed, custom HTML templates for your review. These templates make plugging in content and sending broadcast emails easy, while also safeguarding the integrity of your brand through controlled design standards that ensure the highest deliverability rates possible.

After you approve designs, our programmers install these email templates into MagnetMail, the tool CommPartners uses to send and track broadcast email. We then provide training and continued technical support. 


Read more > MagnetMail



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e-Marketing Advantages

  • Deliverability tracking. Real-time, detailed metrics and reports.
  • Affordable. e-Marketing is more cost effective than other channels.
  • Increased touch. Good e-marketing elicits responses and emotion.
  • Immediate. Keep stakeholders informed as often as needed.

e-Marketing | How It's Used

  • Expand and retain members/clients, e.g., member renewals.
  • Inform your base about industry news, benefits, offers, etc.
  • Reinforce other communications venues (print, blogs, podcasts).
  • Heighten awareness and participation for events and programs.