This was the first time CMAA did a Webcast--and it was hugely successful. We found this to be a great vehicle for getting information to members instantly and still being able to create a face-to-face meeting experience.

— Ron Rosenbaum, Sr. Vice President, Marketing & Communications
Club Managers Association of America
Live Webcasts PDF Print
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A ‘live’ Webcast means a real-time broadcast via the Internet, of predetermined digital media to a pre-defined audience on a specific time and day. 

Consider a live Webcast as the equivalent of an in-person event, where there are presenters ranging from one to an entire panel of experts.

In-person events require a high level of preparation and can accommodate usually anywhere from a small group to a few thousand people (if you’re lucky to find a venue that large). Webcasting is an online version of that same in-person type of meeting, except the video is streamed via the Internet and a dial-in conference call bridge provides the live audio.


Read more about Webcast technology and post-event media > Web Conferencing Products

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Live Webcast Advantages

  • Interactive. Capitalize on conversation among speakers and ability for audience to participate.
  • Engaging. More lively and spontaneous than recorded Webcasts.
  • Timely. Lead time is minimal, allowing for up-to-the minute information.

Live Webcasts | How They're Used

  • Broadcast significant organizational or product announcements.
  • Hold in-person conferences, so offsite audiences may attend.
  • Host townhall meetings.
  • Provide training, demos, Web tours and sales seminars.