This was the first time CMAA did a Webcast--and it was hugely successful. We found this to be a great vehicle for getting information to members instantly and still being able to create a face-to-face meeting experience.

— Ron Rosenbaum, Sr. Vice President, Marketing & Communications
Club Managers Association of America
On-demand Learning: PDF Print
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“On-demand” means the Webcast is available 24/7, via the Internet. When creating Webcasts for anytime-learning, think of each Webcast as part of a campaign, not a one-time event.

It’s likely more people will view the archived broadcast than live; the potential for ongoing income from on-demand Webcasts may be significant.

Webcasts allow important meeting sessions, keynote speeches and materials to be edited for viewing on multiple media for varied audiences and needs. For those who attended an in-person conference or meeting, Webcasts are a way to recall substantive moments. For those who can’t attend, it’s a way to experience the atmosphere of the session and hear important remarks.

Additionally, Webcasts may be used for continuing education programming, providing tips or best practices for each of your divisions (membership, finance, marketing, etc.) general viewing, accreditation, reference and more. Medical organizations and law or investment firms are just a few organizations that require proof specific trainings/courses have been completed. This can be tracked with Webcasting to ensure professionals have satisfied education requirements.

On-demand Webcasts offer great flexibility for creating:

  • Custom, branded viewing consoles.

  • Conversion to Flash for a streamed video experience and multiple platforms (Real Player, Windows Media, etc.).

  • Added user interaction, such as a special Q&A box, so, viewers can type questions during the Webcast playback. Those emails will go directly to your designated recipient.

  • Content libraries from recorded/repurposed live or mock-live Webcasts or from Webcasts specifically created for asynchronous/anytime-learning.


Content repurposing

Webcast presentations and audio may be repurposed as branded CD boxed sets. CommPartners can create audio-only CDs or develop podcasts, by editing Webcast segments.


Webcast technology and post-event media > Web Conferencing Products

Onsite and in-studio video/audio production > Content Capture

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On-demand Learning Advantages

  • Convenient. Viewable at user's preferred time and place.
  • Profitable. Charge users as much as you would for registration to an in-person event. 
  • Customizable. On-demand consoles are brand-able and offer many options.
  • Professional. The best elements of a live event are edited, produced and presented without mistakes.

On-demand Learning | How It's Used

  • Record live/mock-live Webinars or Webcasts for anytime-learning.
  • Offer testing and certificate generation for continuing education and accreditation programs.
  • Repurpose presentations and audio as branded CD boxed sets, audio-only CDs or podcasts.