Do You Have a Social Media Plan? Consider Our Experts
Social media has emerged over the past several years as a critical component to developing effective marketing strategies. Increasingly organizations are generating interest and solid opportunities through their investment in social media outlets. It is becoming essential that those involved in leadership positions, marketing and membership formalize a strategy to ensure their investment in time and resources is wisely spent.
Meet CommPartners Consultants, Maddie Grant and Lindy Dreyer from Our Affiliate SocialFish.
The association community’s preeminent social media consultants, Maddie Grant, CAE and Lindy Dreyer bring their unique expertise to CommPartners’ clients. Lindy and Maddie are nationally recognized speakers and authors with in-depth experience at helping associations conceive and develop their social media efforts. They can help you formailize an assessment process and provide you a foundation for thinking through who should be doing social media in your organization, the type of content they should share, leadership’s role, responding to posts from the community and ethical and legal considerations.
Social and Learning, Two Components That Go Hand in Hand
Social learning is a movement that recently has gained immense popularity. The notion that one can learn as much from those that perform similar work, in a similar setting versus subject matter experts is driving this movement. Social learning provides the opportunity for immediate feedback or answers within the framework of a fluid, ongoing process. CommPartners provides guidance and community platforms that help drive and support social leaning.
Launch and Nurture Your Private Online Community
Whether you’re launching a brand new private online community, or you’re looking to revitalize your current community, receive expert advice throughout the entire process. Authors of Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web, Lindy and Maddie can help you conceive and develop your community strategy.
Who Owns Social Media?
The department who owns social media often sets the agenda for how the association will interact online. In our experience, education and professional development teams in associations are hardly ever the owners of social media. And yet the work the education team does is vital to your community. What to do?
The key is to work together with the team that owns social media. Be clear about what you, as the education team, are trying to accomplish, and then negotiate how that can work in a coordinated, collaborative process. Our consultant team has facilitated these sometimes difficult conversations and helped many different associations reach the right balance. We can help you, too.
Process and Deliverables
Working with CommPartners consultants is straightforward and easy. Your consulting package will give you a block of consultant time you can use to solve problems and move in the right direction. Here are a few ways you might work with our social media team:
- Social media assessment–get a feel for where you are with social media, the weaknesses you can address, and the strengths you have to build on. The assessment is the ideal way to get started.
- Social media strategy brainstorm–get creative about your social media work with the guidance of an expert who knows how similar organizations are using social media with their own online learning programs.
- Social media strategy roadmap–done in conjunction with the assessment and the brainstorm, the roadmap is a complete plan that outlines the work you will tackle over the next 12-18 months. It covers the basics like objectives, audiences, and strategies. It also covers the more difficult questions like hiring and structure for your social media work.
- Action plan development–when you don’t need a full strategy roadmap, or if you have a special project that you’re focused on, and action plan is the way to go. It’s a short 3-4 page document that helps you think through all of the important considerations for a social media project, like starting a LinkedIn group, or running a Twitter Chat, or promoting your webinars with social media, or just about anything you can think of.
- On-call consultation–ideal for when you just need an extra team member to fill a gap in expertise and bring out the best in your team. It’s the easiest way to work with our consultants, and our clients find it hugely valuable.
- Hiring assistance–and when you’re ready to create a new social media position, our consultants can help you define the exact skills your looking for, decide on the right level for the position, and help you hire the right person.