Community engagement is supported through the integration of formal education within a social CRM framework leading to rich learning experiences.
Loyalty to the community host organization increases because of a relevance engine that presents learning opportunities and resources tailored for each community member.
New participants, particularly younger generations, will be attracted to a private community that fosters a stimulating format that supports active learning.
Community participation will be high because there is a synergy between community and learning, which will create increases in attendance and revenue.
MemberSight Community Features
Custom Themes and Branding
MemberSight is a robust software-as-a-service (SaaS) web application. You’ll benefit from a constantly evolving user-centric design, tested and honed over hundreds of hours and thousands of users. Custom themes and branding give MemberSight a look and feel that compliments your association presence.
AMS and Database Integration
MemberSight integrates with many popular Association Management Systems (AMS). This means that users can seamlessly access the community from anywhere within your website when they have previously logged in. Select information from the community can be transferred back to a user’s profile within the AMS.
A community directory provides a list of all members and their profiles. A simple search feature allows participants to find other community members and create connections. Member matching recommends community members with similar interests or backgrounds.
Learning groups complement education opportunities and provide the ability for participants to interact with fellow group members and subject matter experts. Group participants are now able to converse and share thoughts that support formal programs such as webinars, courses and other education resources.
Collaborative groups provide ideal opportunities for meaningful interaction among participants in a committee or a board. A menu of options for enhancing discussions is available which includes resources, links, polls, votes, documents, multimedia and presentations.
Discussion groups support interaction around special interest topics. Contributors receive email notifications of posts and can then contribute by accessing specific discussion pages. A digest of past discussions allows search by topic or date.
A key benefit to MemberSight is its ability to present learning opportunities, resources, discussions and news that are relevant to each community participant. By providing recommendations on content, the community host organization more effectively serves the needs of each member.
Registration, payment and program access are fully integrated into the MemberSight experience. Participants can sign up and pay for a learning program, receive instructions, log in, participate, take an assessment and receive a personalized certificate of credit.
Community and Personalized Calendar
Calendars provide community members their own personalized schedule as well as present opportunities for engagement within the community. Both traditional or list formats are options for viewing upcoming programs. Members can synchronize their events or upcoming meetings with their Google, Outlook or iCal calendars.
MemberSight’s resource library provides a home for valuable learning content that is available to community members at any time. Community hosts or members can upload documents, white papers, images, videos, event archives, journal articles and any other file that may be valuable for others. Taxonomy with search capability helps users find the exact resource they are seeking.
Analytics and Reporting
MemberSight offers powerful tracking, metrics and reports on all aspects of your community including profiles and groups created, posts, messages sent, unengaged members and learning content accessed.
Give members access to both the community and learning content while on the go. Mobile MemberSight puts the power of community in the hands of your users and offers them true anytime access.
Power Your Member Community with Learning Content
With MemberSight, your stakeholders have a clear, undeniable reason to engage in your online community again and again--education. Your association will be able to position webinars, webcasts, and other online learning content as a catalyst for driving community participation. As participants are drawn into your community, they will have opportunities to discuss, debate and share resources around your education. Access to subject matter experts further enriches the learning experience. Now an education event delivered at a specific time turns into a more significant and meaningful learning opportunity that spans days or weeks. Social learning is here to stay!