By Rich Finstein
Past: CEO of CommPartners
Present: President, LMS and Managed Services Divisions, Cadmium
“Innovation is the unrelenting drive to break the status quo and develop anew where few have dared to go.“ – Steven Jeffes, Marketing and Business Expert
As you may know, CommPartners, along with three other companies—CadmiumCD, Ethos CE, and Warpwire—have formed a new entity called Cadmium.
The formal mission of Cadmium is to simplify the production of events and maximize the value of online learning with a single, flexible platform designed to capture the chemistry of people, ideas, and knowledge. At its core is the idea that all knowledge, whether created and shared onsite, online, or in a hybrid format is best offered through a unified strategy and a single platform. This is the basis for CommPartners moving forward at this time and becoming a division of Cadmium.
Our plan over the coming months is to incorporate our Elevate LMS, virtual conference, and webinar platforms with CadmiumCD’s event tech and Warpwire’s multimedia tools to give our clients the ability to leverage an enduring, integrated strategy for their education and community engagement. We feel organizations that embrace a comprehensive and integrated approach for onsite, online, and hybrid education will thrive. The pandemic has had a profound effect on education offerings and has expedited the convergence of conferences and online learning.
Last week, we formally announced the launch of the new website, www.gocadmium.com and began to change our email signatures, social sites, and other engagement tools. We are actively working with our new colleagues and beginning to collaborate as a single entity. These are new and exciting times.
As we transition, I want our clients to know that our leadership team and our entire staff will continue to be there for you as we always have. My CommPartners colleagues are actively working within the new framework and enjoying the opportunities that have come with our expanded size and impact in the market.
While we are excited to move forward, we recognize that with all personal and professional transitions, there is an ending and a new beginning. We started CommPartners 28 years ago in my house as a provider of fax broadcast services. National Association of Home Builders was our first client and we continue to support their education needs today. It’s been quite a journey to get to this point.
I want to thank you all for your years of support and friendship. Thanks to our staff, both past and present, who enabled us to thrive. To our families, thank you for always being there for us in good times and in bad. Finally, thank you to the association community for your support and trust over so many years.
We look forward to beginning anew, and are excited about what’s next!