Addressing Unconscious Social Bias within the Association Community: A Unique Livestream Event

Addressing Unconscious Social Bias within the Association Community: A Unique Livestream Event

When organizations consider holding a livestream program from a place based conference or a completely virtual event, a common question asked is, what content will be compelling enough to get people to pay attention?

 

 

 

 

Click to view the livestream.

Several weeks ago CommPartners was asked to livestream a session for the Council of Manufacturing Associations (CMA) in cooperation with the American Society of Association Executives titled: Unconscious Bias: An Association’s Role in Social Issues. The program originated from CMA’s Winter Leadership Conference that took place at the Four Seasons in Baltimore, MD, on Friday January 11, 2019. The archive of that event can be accessed here.

Of all the possible topics to livestream, CMA chose this subject because they knew, organizations are wrestling with their role in today’s political and social discourse. It’s a topic that transcends professional development training and presents an opportunity for community conversation and engagement. CommPartners’ role was to bring this session to the remote audience and to make them feel as if they were onsite and provide opportunities to share thoughts and ideas.

Taking risks and considering alternative formats for livestream programs can position your organization to extend your reach and impact. It can place you at the center of important conversations we are all having.

As a result of using the livestream format for a more personal and compelling topic, CMA was able to realize five key benefits:

  1. They greatly increased their profile to individuals and groups who otherwise would not be aware or involved with the CMA.
  2. Attending an onsite conference is expensive. By offering a session like this one, they were more inclusive and recognized the importance of reaching out to those who could not afford to attend or didn’t have the ability to travel or leave their homes or offices.
  3. CMA, along with ASAE took the lead in forging the conversation around hidden social bias. They showed who they are and what they are about by addressing the topic in public way. This showed is pays to be bold.
  4. This was a session from the heart. Online attendees were touched by the format and conversation.
  5. The session used a dramatic delivery that worked well to engage those in the room as well as those online. You had to walk away with a wow feeling as you watched the event. It’s the type of session that creates interest and a positive feeling about the host organization. If you are a member, it solidified your feelings about your investment. If you aren’t a member and this was your first experience, you had to walk away impressed.

This program was a collaboration between CommPartners, Council of Manufacturing Associations and the American Society of Association Executives. It was an important topic that has relevance to the greater association community.  As the production company, we were proud to help extend the reach of this session to online viewers around the country.

For additional information about CommPartners Elevate platform integrated with Higher Logic Communities, contact Meghan Gowen at mgowen@commpartners.com

CommPartners Year in Review

CommPartners Year in Review

As 2018 winds down, all of us at CommPartners want to express our gratitude to our clients, partners and extended community for your collaboration and friendship over the past year.  This was our 25th year in business.   Where has the time gone?  It’s been fun to look back and see how technology and online learning has changed and how our company and all of us individually have evolved.  We’re proud of our history and our evolution as an organization. We feel fortunate to work with so many wonderful clients over many years. These relationships make our jobs so enjoyable and rewarding. We are extremely blessed!

Recently Barbara Bouton, Vice President, Professional Development from the National Hospice and Palliative Care Association provided us the following quote:

I truly think CommPartners is the best company I’ve had the privilege to work with in my career. I value each of you and am proud of the work we’ve accomplished together – especially the innovations!

What Barbara said reinforced our sense that what’s most important is the relationship between our team and our client’s staff and the commitment to stick together to seize opportunities and meet whatever challenges arise.

So as we celebrate 2018, we take pride in our clients’ success and all you have accomplished through your education initiatives.

The Year’s Highlights

  •  We celebrated five years since Elevate LMS was developed. It takes this period of time for a SaaS solution to fulfill the promise you envision when it’s first created.  This year we experienced over 100% growth in new client placements.  We are thrilled to welcome so many new organizations into the CP Family.
  • We had our first user conference in 2018 that occurred in the spring in Washington DC. The conference included keynote and breakout sessions, trainings, one on one consultation and exhibits. Thank you to our presenters, partners and attendees for making this event a success.
  • We established our Advisory Board to receive feedback on new ideas and development and provide clients an active voice as we move forward.
  • We created a new administrative portal in Elevate that makes creating, managing and tracking education programs simple, fast and convenient. Our team was determined to support our clients with the most intuitive and user friendly admin available.
  • EventCenter our proprietary webcast software was redeveloped with a new design, attendance checks, interactive features, high quality VOIP and enhanced multimedia.
  • Our Higher Logic Partnership continued to evolve allowing our mutual clients to bring together community and learning in a unified presence. We are now building the next generation of our integration to support further engagement and bring together content from thought leaders and peer sharing of ideas.
  • We established a partnership with BadgeCert to seamlessly provide and assign digital badges from learning activities in Elevate. We feel this will be an important to benefit to our clients as they incorporate digital credentials into their education offerings.
  • The National Credentialing Institute was unveiled by our friends at Limitless Association Resources. CommPartners will be hosting this new site which is created to provide associations with assessment-based, professional development based on industry best practice for current and emerging industry professionals.
  • We created our own community called CommPartners Connect. It supports the opportunity to collaborate around important topics in online learning and events.
  • We welcomed five new staff members to the CP Team.

CommPartners’ first client 25 years was the National Association of Home Builders. This year NAHB selected CommPartners and our Elevate platform for their LMS.   We’re grateful to reestablish our partnership with NAHB and all of our clients who continued to depend on us to support their online learning and events.

May each of you be blessed with good health and happiness in the New Year.

 

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Client Success Story: NASW Expands Reach to Cover a Real and Relevant Topic Impacting the Social Work Community

Client Success Story: NASW Expands Reach to Cover a Real and Relevant Topic Impacting the Social Work Community

The 2018 National Association of Social Workers (NASW) Virtual Forum, Opioid Crisis: No Community is Immune, was live streamed from the NASW national office in Washington, DC, on Wednesday, November 14, and Thursday, November 15, 2018.

Now, before we dive deeper into details about the event itself, did you know that 85% of opioids are used by US citizens? According to the National Institute on Drug Abuse, every day nearly 200 people in the United States die from overdosing on opioids. The addiction to opioids has become a serious national public health crisis that affects people of all walks of life and is a very real and relevant topic impacting the social work community.

For our clients at NASW, it was critical to reach and engage with their members to discuss how social workers are an integral part of the collaborative multidisciplinary approach in working to respond to the current opioid epidemic.

So you might be thinking, how? How can the largest membership organization of professional social workers, with over 120,000 members nationwide, reach and engage with their community from remote locations? Well, here is where the wonderful world of live streaming and virtual forums came into play for NASW.

We had the opportunity to speak with two key players from the association, Richard Loomis, Conference & Event Planning Manager, and Rafaele Vitelli, Director of Professional and Workplace Development, each weighing in on their virtual conference experience and the relationship that has evolved between NASW and CommPartners.

To start off the conversation, we wanted to get some background information on why the association chose to take the virtual route and how this type of event fit strategically within their organization.

“As an association that is committed to positioning as the premiere source for social work and related health care profession, NASW saw the live streaming of virtual forums and conferences as a key component in providing our community with high quality content while also allowing the association itself to extend its reach and footprint,” said Loomis.

They also spoke on the fact that not only does live streaming allow the association to extend its reach, but it shows the members that they are taking innovative approaches to provide both flexibility and value to their membership. Audiences can tune in from their phone, work, or even their own home office. This provides a great advantage for the members because they are able to save costs on travel and hotel, but still receive the same high quality content as a site based conference.

The virtual forum itself consisted of 4 plenary sessions and 8 breakout sessions where the audience had the opportunity to engage and ask questions through a live chat. In preparation for the event, NASW handled the content side and CommPartners handled the operation and technical side. This was the fourth event that NASW and CommPartners have collaborated on and the relationship continues to grow.

Loomis shared his thoughts on the partnership and how CommPartners contributes to the success of the programs, “The partnership with CommPartners has been phenomenal and in place for a long time. We have worked with the team on multiple events and the company does not fail to deliver. Over the years, we have formed friendships with the colleagues at CommPartners and when you have that relationship and trust in each other it contributes to a successful program.” said Loomis.

To conclude the conversation we touched on a few highlights from the forum, one being the remarks from the President and CEO of Addiction and Policy forum which provided outstanding context to what was being addressed, said Loomis. Overall, both Loomis and Vitelli agreed that putting together a virtual event takes time and effort to ensure success. The association received very positive feedback from the attendees with many requests to continue hosting virtual forums. Loomis said that their members can certainly be expecting two more virtual forums in 2019.

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About CommPartners Live Stream Services:

CommPartners helps organizations grow their event attendance and revenue and create highly interactive webcast solutions. We’ve produced thousands of webcasts over the past eight years, from small single camera programs to multiple camera, multiple location productions. What separates CommPartners from other providers is we professionally manage every aspect of the event; we do all of the heavy lifting for you. Our team of experienced event planners manage every detail and our experienced multimedia technicians handle all of the technical details. Our webcast platform offers dual encoding, redundant back-up streams, mobile friendly, and offers attendees active engagement opportunities to help them be an active participant.

Click here to find out more about CommPartners live stream services.

Five Tips to Ensure a Successful Virtual Event

Five Tips to Ensure a Successful Virtual Event

Virtual events are a trend that won’t be going away and are quickly becoming a strategic must for associations. Virtual events can reach deep within organizations and impact a larger number of participants. Traditionally, only a select group of individuals are able to attend in-person events, leaving a majority with nothing. Virtual events are evolving the way associations offer education, are cost effective, powerful and an efficient way of extending your most compelling content to your entire community.

Here are five tips to ensure your virtual events are a success:

1 – Plan, Plan, Plan.

Virtual events require a significant amount of planning – maybe even more than place-based events. Ensure that you and your team have openly communicated about goals, intended outcomes, content and metrics. Develop and document a detailed event strategy with defined dates/milestones and pair with a corresponding production plan. A calendar of tasks and project deadlines will make for a smooth execution.

2 – Build-In Engagement.

Capitalize on the unique opportunities that a virtual event and the associated technology can offer. Leverage polls, self-assessments, chat features and integrated social channels. You can start the engagement well before your event and extend well beyond it is over.

3 – Leverage Experienced Production Partners

Having the right vendor partners is essential to the success of your event. Events that are poorly produced or using ineffective technology can leave attendees frustrated and dissatisfied. Be sure your partners can handle all support inquiries during the live event so that you and your team can focus on content delivery.

4 – Prep Speakers & Staff

Once the agenda is set, ensure that your speakers are well equipped to deliver stellar presentations that connect with the audience. In preparation of the event, take some time to guide your speakers on the technology and ensure they feel comfortable and encouraged. Additionally, make sure appropriate staff are prepared and have clearly defined roles for the live event.

5 – Promote & Build Excitement

You have invested significant time in planning and preparing for your event. Be sure to effectively market and promote your event with the same intensity as place-based events. Promote early, often, and increase the intensity as you lead up to the live event. Facilitate the engagement, open up discussions, and promote conversation through social media. Getting attendees excited before the event will promise a lively and robust event and even pave the way for post event conversations.

Virtual events shed a new light on member engagement strategies. They remove the barriers for attendance that exist with place-based events and as a result, extend your reach, revenue, and impact.

CommPartners produces hundreds of virtual events each year, including many that are executed from within an LMS environment. The seamless integration of CommPartners’ webinar and multimedia platforms within Elevate LMS make for a dynamic learning experience and hassle-free management for staff and presenters.

To learn more about how to make virtual events apart of your strategic reality, please contact us.