Client Success Story: NASW Expands Reach to Cover a Real and Relevant Topic Impacting the Social Work Community

Client Success Story: NASW Expands Reach to Cover a Real and Relevant Topic Impacting the Social Work Community

The 2018 National Association of Social Workers (NASW) Virtual Forum, Opioid Crisis: No Community is Immune, was live streamed from the NASW national office in Washington, DC, on Wednesday, November 14, and Thursday, November 15, 2018.

Now, before we dive deeper into details about the event itself, did you know that 85% of opioids are used by US citizens? According to the National Institute on Drug Abuse, every day nearly 200 people in the United States die from overdosing on opioids. The addiction to opioids has become a serious national public health crisis that affects people of all walks of life and is a very real and relevant topic impacting the social work community.

For our clients at NASW, it was critical to reach and engage with their members to discuss how social workers are an integral part of the collaborative multidisciplinary approach in working to respond to the current opioid epidemic.

So you might be thinking, how? How can the largest membership organization of professional social workers, with over 120,000 members nationwide, reach and engage with their community from remote locations? Well, here is where the wonderful world of live streaming and virtual forums came into play for NASW.

We had the opportunity to speak with two key players from the association, Richard Loomis, Conference & Event Planning Manager, and Rafaele Vitelli, Director of Professional and Workplace Development, each weighing in on their virtual conference experience and the relationship that has evolved between NASW and CommPartners.

To start off the conversation, we wanted to get some background information on why the association chose to take the virtual route and how this type of event fit strategically within their organization.

“As an association that is committed to positioning as the premiere source for social work and related health care profession, NASW saw the live streaming of virtual forums and conferences as a key component in providing our community with high quality content while also allowing the association itself to extend its reach and footprint,” said Loomis.

They also spoke on the fact that not only does live streaming allow the association to extend its reach, but it shows the members that they are taking innovative approaches to provide both flexibility and value to their membership. Audiences can tune in from their phone, work, or even their own home office. This provides a great advantage for the members because they are able to save costs on travel and hotel, but still receive the same high quality content as a site based conference.

The virtual forum itself consisted of 4 plenary sessions and 8 breakout sessions where the audience had the opportunity to engage and ask questions through a live chat. In preparation for the event, NASW handled the content side and CommPartners handled the operation and technical side. This was the fourth event that NASW and CommPartners have collaborated on and the relationship continues to grow.

Loomis shared his thoughts on the partnership and how CommPartners contributes to the success of the programs, “The partnership with CommPartners has been phenomenal and in place for a long time. We have worked with the team on multiple events and the company does not fail to deliver. Over the years, we have formed friendships with the colleagues at CommPartners and when you have that relationship and trust in each other it contributes to a successful program.” said Loomis.

To conclude the conversation we touched on a few highlights from the forum, one being the remarks from the President and CEO of Addiction and Policy forum which provided outstanding context to what was being addressed, said Loomis. Overall, both Loomis and Vitelli agreed that putting together a virtual event takes time and effort to ensure success. The association received very positive feedback from the attendees with many requests to continue hosting virtual forums. Loomis said that their members can certainly be expecting two more virtual forums in 2019.

_________________________________________________

About CommPartners Live Stream Services:

CommPartners helps organizations grow their event attendance and revenue and create highly interactive webcast solutions. We’ve produced thousands of webcasts over the past eight years, from small single camera programs to multiple camera, multiple location productions. What separates CommPartners from other providers is we professionally manage every aspect of the event; we do all of the heavy lifting for you. Our team of experienced event planners manage every detail and our experienced multimedia technicians handle all of the technical details. Our webcast platform offers dual encoding, redundant back-up streams, mobile friendly, and offers attendees active engagement opportunities to help them be an active participant.

Click here to find out more about CommPartners live stream services.

The TV Show Cheers and Your LMS

The TV Show Cheers and Your LMS

It’s hard to believe that the TV show, Cheers, had its last year on air in 1993, which is actually the year CommPartners was founded. People remember that Cheers, the name of the bar in the show, was a welcoming place because everyone knew your name when you walked in. People felt they belonged. They were recognized and appreciated.

So what does Cheers have to do with an LMS? It’s rather simple. When we invest our time and energy when accessing an organization’s LMS, we want to be recognized and provided relevant opportunities to our interests and education needs. Associations, as well as other types of organizations, know quite a bit about their learners. Just like people that walk into their friendly neighborhood tavern, it’s important to offer a welcoming environment that becomes the go-to place for our stakeholder’s online education needs.

So how can you create your LMS be to be the Cheers of online learning? With Elevate LMS, we strive to enable our clients to be their communities’ favorite learning destination. Here are five ways that we support the Cheers approach:

Elevate Relevancy Engine: When learners first log into Elevate, they are able to select their interests and “likes.” On future visits, Elevate recognizes the learner and presents programs of interest to them.

AMS / Community Integrations: We think of integrations as functional processes to connect two or more platforms. With Elevate, integrations provide additional value. It allows organizations to decide which content should be seen by which stakeholder. If it’s not relevant, why show it and clutter the experience? Pricing by learner type can also be automatically established.

Roles: In addition to member type, Elevate can further delineate who a learner is based on their role within the organization or other designations, such as a practice group. Roles also determine pricing and access.

Private Branding: Private branding can be unique for groups of learners from organizations. Seeing the unique design reinforces the relationship between you and your client.

Automatic Triggers: Like frequent flyer miles, automatic triggers assign credits based on rules that are established, such as a member renewing their membership.

All of these benefits provide a way of saying – I know who you are and based on your role or interests, we are providing you learning engagement opportunities that are just for you. In other words, this a place where you feel welcomed and have a relevant, individualized experience.

It’s the place where we know your name.

If you would like more information Elevate LMS, give us a call at (800) 274-9390 or fill out our online contact form to get in touch with someone.

CommPartners and BadgeCert Announce Strategic Partnership

CommPartners and BadgeCert Announce Strategic Partnership

Columbia, MD – July 17, 2018. CommPartners, a leading provider of Learning Management Software, webcast, and livestream solutions, and BadgeCert, a leader in digital badging/credentialing announce they have formed a partnership to fully integrate BadgeCert’s digital credentialing services with CommPartners’ Elevate Learning Management System. Through this integration, digital badges or credentials can be automatically awarded based on participation or achievement in education programs offered through Elevate LMS.

Digital Badges have become increasingly important as a verifiable way to measure competency and share levels of expertise. Through the integration with Elevate, host organizations will be able to offer digital badges with detailed metadata for stackable or micro credential programs. Badges can be custom designed through standard templates or organizations can upload their own designs. Each learner will have a universal portfolio to manage and share earned badges.

“Validation through digital badges has become critically important as a way to verify achievement,” states Richard Finstein, CEO of CommPartners. “We have known the folks at BadgeCert for many years. When we searched for a partner, we wanted a company that is as committed to customer service as we are.”

“We are thrilled to partner with CommPartners as they have consistently exceeded their clients’ expectations with respect to high quality customer service and technology innovation,” says Ginger Malin, Ph.D., Founder and EVP of Business Development at BadgeCert. “This partnership will provide organizations with a seamless administrative experience, while also delivering significant value to learners as they can now digitally share their verified credentials across the web.”

About BadgeCert

BadgeCert enables your organization to recognize stakeholders’ accomplishments with 100% verifiable digital badges. The company was founded by expert educators, technologists and entrepreneurs on the premise that recognizing effort, participation, contributions and accomplishments is important to motivate people to develop, progress and achieve. To learn more visit www.badgecert.com.

 About CommPartners

CommPartners is a leading provider of online education and event solutions. At the core of the company’s solutions is our Elevate Learning Management System. To extend the value of Elevate LMS, we provide a wide range of online education services including curriculum design, instructional design, fully managed webinars, webcasts, livestream programs and virtual conferences.  To learn more about CommPartners and Elevate LMS visit www.commpartners.com or contact Meghan Gowen at mgowen@commpartners.com.

CommPartners Achieves EU-U.S. Privacy Shield Framework Certification

CommPartners Achieves EU-U.S. Privacy Shield Framework Certification

Department of Commerce Certification Highlights CommPartners’ Commitment to Privacy

Columbia, MD – July 10, 2018. CommPartners, provider of Elevate Learning Management System, webinar, webcast, and livestream solutions has been certified by the U.S. Department of Commerce and the European Commission under the EU-U.S. Privacy Shield Framework.

The EU-U.S. Privacy Shield Framework provides companies on both sides of the Atlantic with a mechanism to comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States in support of transatlantic commerce.

  “CommPartners is committed to protecting the privacy of our customers and their users. Our customers are very important to us and we want to ensure that their personal information is always safeguarded. We voluntarily self-certified with the EU-U.S. Privacy Shield Framework to ensure our customers have the most up-to-date and appropriate protection,” said Richard Finstein, CEO, CommPartners.

Client data and proprietary information is used by CommPartners for the sole purpose of creating more relevant learning experiences for users of Elevate Learning Management System. CommPartners will only partner with reputable organizations who share in the commitment to maintain a secure environment of user data.

You can read CommPartners’ privacy policy here. You can view CommPartners’ EU-U.S. Privacy Shield Framework certification here. For more information about the EU-U.S. Privacy Shield Framework, visit www.privacyshield.gov.

 

About CommPartners

CommPartners is a leading provider of online education and event solutions. At the core of the company’s solutions is our Elevate Learning Management System. To extend the value of Elevate LMS, we provide a wide range of online education services including curriculum design, instructional design, fully managed webinars, webcasts, livestream programs and virtual conferences.  To learn more visit: www.commpartners.com.

###

6 Tips and Tricks for Creating a Webinar That Sells

6 Tips and Tricks for Creating a Webinar That Sells

Guest blog by our partners at  WebMechanix

Creating a webinar that sells is one of the best ways to generate revenue online. There’s no better way to get in front of your target audience and wow them.

So, are you sure you’re fully optimizing your webinars for conversion? The truth is everything from promotional emails, to how you hook attendance, to how you present your offer ultimately affects your sales.

After extensively researching webcast and webinar best practices, and drawing from our own experience, we have found some powerful ways to optimize webinar sales.

Today, we’re sharing the top six webinar tips and tricks that have the highest impact on the bottom line.

The class is in session…

1. Prepare and Practice

WebMechanix marketing manager, Clare French, has conducted countless webinars over the years. She highly recommends making sure you plan and practice beforehand.

You’ll want to outline the marketing automation plan for your webinar follow-up process early. Nail down the dates you’ll have your slides and other content emailed to your attendees, and have your sales and support teams follow up personally with prospects and customers afterward.

Many platforms have a practice mode for presenters to sync up just before the event starts. Taking a few minutes to make sure everyone is on the same page about the technical set-up and behind-the-scenes communication is invaluable to the attendee experience. There’s nothing worse than a presenter fumbling through the presentation because they don’t know the basics of the tool.

Schedule at least one practice run 3-5 business days before the event. Doing it earlier allows more time to make changes and regroup once more if needed.

Always give “housekeeping” tips at the start of a webinar to let attendees know how to communicate with the presenters. These tips should set the precedence for when questions are answered (in the moment versus at the end), and gives you the opportunity to set expectations about following up with attendees.

2. Use Organic (and Paid) Social Promotion Beforehand

Your webinar is a one-time, live online event. It’s powerful because you get to interact live with your audience. Squeeze all the juice out of it by filling as many seats as you can.

When it comes to webinar promotion best practices, be sure to get all the presenters and partners to promote the webinar on their social and professional profiles beforehand. Also, if you have the budget, use paid ads on Facebook, LinkedIn, and even Instagram.

3. The Magic is in the Q&A

Out of our six webinar marketing tips, this simple tweak may yield the most to your bottom line.

Make sure you answer attendee questions and interact with them during your webinar. That’s the beauty of a live event. Otherwise, you may as well do a pre-recorded presentation.

Tim Paige of LeadPages, world record holder for most webinars conducted, tripled revenue and increased attendee stick rate, the percentage of the event an attendee stays, to an impressive 98%. He did so with one tweak: answering questions during the presentation rather than at the end.

When answering questions, keep it natural. Make sure you don’t destroy the flow. Answer a handful of questions at regular intervals during your webinar. Mention the inquirer’s name and the question out loud before you answer to re-engage attendees.

4. Measure Yourself Against Benchmarks

Webinar engagement metrics (based on CommPartners clients) typically look like:

  • 50% attendance rate for free events; 65-75% for paid or credit events
  • 75-80% participate in polls
  • 5-10% participate in the chat
  • 50-60% download presentation slides

By using benchmarks, you can effectively gauge the success of your webinar optimizations. If your live events aren’t performing as well as you’d hope, benchmarks can help you can identify potential issues and adjust. Stats can give great insight into how you can improve your webinar engagement and stick rate. For example, considering using emoticons and interactive behavior to help with stick rate.

5. Provide a Real Phone Number

At the end of your webinar, offer a number for people to call with questions. You often can’t answer everything on the presentation and prospects may only think of a good question after it’s over.

Russell Brunson, the founder of an eight-figure SaaS company, was already implementing a ton of webinar tips and tricks. Then, he tried something new that increased webinar sales by 25%. At the end of his webinars, he offered a Google Voice phone number to call and leave questions — and he called everyone back with an answer.

If you have call center capacity, consider experimenting with a live phone number to answer questions immediately. There’s a reason why infomercials do this: it works. Creating a webinar that sells depends as much on the quality of the follow-up process as the event itself.

6. Double Down on What’s Working

After you have a few webinars under your belt, you’ll notice specific parts of the process that catapult results and others that peter out. To sculpt the perfect webinar, double down on what’s working.

If storytelling balloons attendance, duration, and sales conversion, do it more often. If sending three emails instead of four before the event leads to more attendees, send three. If a tweak to your Facebook ad doubles conversion rate, scale up your ad budget.

This tip may sound more like common sense than an effective webinar tip, but common sense isn’t always so common. With all the moving parts to hosting a webinar, it’s easy to forget about doing more of what’s working when there’s so much to juggle.

Every part of the process has room for optimization.

Pro Tip: If you change your Facebook ad creative to focus on the solution you offer rather than your personal branding and face, it performs better with a cold audience. Your face doesn’t convert as well because they don’t know who you are yet.

Conclusion

By implementing these six webinar tips and tricks, you’ll see higher attendance, more engagement, and a more extended attendee stick rate. And all of these tactics together help you create a webinar that sells.

Since webinars can get confusing with all the moving pieces, focus on these fundamentals, and you’ll be on your way to a sales-optimized webinar process with a lot less headache.

What’s your favorite part of a webinar?

As a webinar production company, CommPartners has over 25 years of experience providing webinar and webcast hosting services to clients. If you’re looking for someone to host your webcast, or need general help with webinar management,  fill out our online contact form or give us a call at (800) 274-9390 to see how we can help.