Livestreaming is an exciting move for your organization and an opportunity to reach even more people. While you may feel energized about this change, your attendees may be cautious and apprehensive.
Follow these 6 steps to market your new jump into the technological age!
1. Define your offerings and goals
Before you begin your marketing efforts, you must know what you are selling. This should always be the first step of a marketing team, asking the questions. Below you will find a few examples of things to consider, be sure you are exploring your offerings from a micro and macro level!
- Are you offering on-site and virtual attendance options or, is this a strictly virtual event?
- When the attendee registers for the livestream, what do they receive? Is it access to (1) individual session, or will they receive the whole conference?
- Will there be access to slide decks or other resources for all attendees?
- Will attendees have the opportunity to receive credit or certifications?
- Would you personally register for this conference? Do the pricing and offerings match?
After you have defined all of the offerings, you can now begin identifying goals. Your goals can be as simple as a registration or monetary goal, or as complex and long-term as return registrations or ongoing community discussions. Your goals should follow the SMART guidelines. They need to be Specific, Measurable, Attainable, Relevant, and Time-bound. The goals you set should also be organization specific. For example, your organization may need to make a profit off this livestream or it may need to build membership. Your goals will be used to measure success. Remember – success is not a one size fits all model; it is fluid and ever-changing!
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2. Create a Plan
Now you know what you are offering and how you define success, next you need to create your plan! When developing your marketing plan, it is important to consider, once again, macro and micro perspectives. Start by looking at the “bigger picture,” i.e., how much time do you have, what marketing platforms and methods are you planning to use, what resources do you already have, etc.?
It can help to create a timeline from now ending with your livestream event. Set benchmarks that will que you to check on your progress. You should ask yourself, “am I on target for my goals” regularly and then use you marketing plan to either maintain your current efforts or tweak aspects of the plan that are not working to successfully reach your benchmarks.
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3. Know your audience and their preferred communications
Have you ever tried to have a conversation with someone who doesn’t speak your language and you don’t speak theirs? No matter what you are trying to communicate, the other person does not know the details, but rather only what they can surmise from watching your non-verbal communications.
The same idea is applied to marketing. If you are getting your promotions out on Facebook, but your intended audience primarily uses LinkedIn, you will find your audience may only be picking up portions of your message, and not benefiting from all the right information!
You also may want to take a look at your method of communication based on certain subgroups. For example, you may be trying to market to a specific organization that practices law in the United States, but that group has very specific sub-sets within itself. Younger age groups may get their information from Instagram, while an older age group may prefer email. Segmenting your marketing efforts and tailoring the messages to those sub groups will ensure that the right information is getting to the right people.
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4. Recognize what makes a livestream different
Livestreams offer a cost-effective and time-efficient way for attendees to obtain the same information without the hassle of travel and taking time off to be on-site. Many busy professionals prefer to multi-task during their day, and livestreaming your conference ensure they get the right content without turning they daily routine upside down.
Event recordings are a great way for registrants to re-watch the presentations later for a refresher, or they can visit the recording at a more convenient time.
Identifying your livestreams unique characteristics will help you market to attendees. Why is it important for attendees to register for your livestream? Is there credit associated for the presentations? Do they have to watch it live or can they still obtain credit watching the recording? Ask yourself, “why did we decide to livestream in the first place?”. Chances are you will find the reasons why your audience should register.
Once you have identified what makes a livestream different, market as you would for anything else, highlighting the products unique characteristics.
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5. Make it personal
While a lot of your marketing efforts can be automated, that will make the messaging less personal and easier to delete or ignore. When marketing your livestream, it is important to make sure that you are offering a personal experience, because that is one thing potentially lost when an audience member is virtual.
When you are in-person at a conference, the whole experience is more personal because you are experiencing it with all your senses. A livestream takes away a certain personalization, and it is our job to compensate with catering marketing and course offerings to them.
A few ideas to make the experience more personal:
- Ask for input: What does your target audience want to see, hear and/or learn? People love to know that their voice matters! How awesome is it if you ask to hear about a particular topic, and then it actually is presented on!
- Ask for feedback: Again, people want to be heard! If this isn’t your first event, ask the past attendees for their feedback, and entice them to come see their suggestions in action! The main difference here is that you are receiving reviews based off what you’ve already done!
- Create a Community: Learning online creates its own challenges, but luckily, technology can help. Allow your virtual audience to communicate with each other and their instructors through chat features in the course and discussion boards!
- Create a personal email/phone marketing campaign: Provide your team with an email or script that has a few customization options. Those customization options could be a variety of reasons to attend or the session content/titles. When your team reaches out to attendees, they can pick from the provided options to personalize the message and make attendance more enticing.
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6. Get creative
Don’t be afraid to try new things! With the advances in technology, you can leverage so many more tools to make your event an exciting one to register for! Here are a few ideas
- Contests with prizes: Using a variety of technologies and platforms, you can make a game or raffle contest online!
- Harness the power of video: People love to see and feel excitement for the event; it makes them feel like they are part of it. Live broadcast on social media with your presenters, sharing excitement, or sneak peeks!
- Use the voice of your partners: Create a human connection by using quotes from past attendees, speakers, and team members in your various marketing efforts.
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Any marketing campaign takes time and resources to complete successfully, but using these 6 steps will help you better organize your efforts!
CommPartners is excited to announce we have received the Best Continuing Education System Award from Talented Learning, an independent research and consulting firm devoted to helping organizations of all sizes choose and use LMS solutions and related technologies for their unique business needs. The selection of CommPartners as an award recipient included an extensive consultation and a detailed review of the platform. . CommPartners is honored to have been selected from over 750 LMS providers.
“I am grateful to be a part of this community and to have the opportunity to continue to evolve our Elevate LMS to support our clients development and growth. We are excited about 2019 as we continue to introduce new features that allow our clients to become their community’s primary source for knowledge and continuing education Says Rich Finstein, CEO of CommPartners
CEO & Lead Analyst of Talented Learning, John Leh, shared, “With more than 25 years of experience in serving associations and non-profit organizations, CommPartners has grown and evolved along with continuing education needs and technologies. The CommPartners solution is unique because it offers more than just a strong, community-oriented, mobile-responsive, modern LMS.
The platform is also supported by a variety of companion services, including curriculum and instructional design, as well as production and management of webinars, webcasts, live-streamed events and virtual conferences. With personalized, hands-on guidance from in-house experts, CommPartners ensures that clients achieve high-quality results from their investment in continuing education programs.”
If you are interested in learning more about Elevate LMS or CommPartners’ online learning and event solutions please contact us at firstname.lastname@example.org.
As 2018 winds down, all of us at CommPartners want to express our gratitude to our clients, partners and extended community for your collaboration and friendship over the past year. This was our 25th year in business. Where has the time gone? It’s been fun to look back and see how technology and online learning has changed and how our company and all of us individually have evolved. We’re proud of our history and our evolution as an organization. We feel fortunate to work with so many wonderful clients over many years. These relationships make our jobs so enjoyable and rewarding. We are extremely blessed!
Recently Barbara Bouton, Vice President, Professional Development from the National Hospice and Palliative Care Association provided us the following quote:
I truly think CommPartners is the best company I’ve had the privilege to work with in my career. I value each of you and am proud of the work we’ve accomplished together – especially the innovations!
What Barbara said reinforced our sense that what’s most important is the relationship between our team and our client’s staff and the commitment to stick together to seize opportunities and meet whatever challenges arise.
So as we celebrate 2018, we take pride in our clients’ success and all you have accomplished through your education initiatives.
The Year’s Highlights
- We celebrated five years since Elevate LMS was developed. It takes this period of time for a SaaS solution to fulfill the promise you envision when it’s first created. This year we experienced over 100% growth in new client placements. We are thrilled to welcome so many new organizations into the CP Family.
- We had our first user conference in 2018 that occurred in the spring in Washington DC. The conference included keynote and breakout sessions, trainings, one on one consultation and exhibits. Thank you to our presenters, partners and attendees for making this event a success.
- We established our Advisory Board to receive feedback on new ideas and development and provide clients an active voice as we move forward.
- We created a new administrative portal in Elevate that makes creating, managing and tracking education programs simple, fast and convenient. Our team was determined to support our clients with the most intuitive and user friendly admin available.
- EventCenter our proprietary webcast software was redeveloped with a new design, attendance checks, interactive features, high quality VOIP and enhanced multimedia.
- Our Higher Logic Partnership continued to evolve allowing our mutual clients to bring together community and learning in a unified presence. We are now building the next generation of our integration to support further engagement and bring together content from thought leaders and peer sharing of ideas.
- We established a partnership with BadgeCert to seamlessly provide and assign digital badges from learning activities in Elevate. We feel this will be an important to benefit to our clients as they incorporate digital credentials into their education offerings.
- The National Credentialing Institute was unveiled by our friends at Limitless Association Resources. CommPartners will be hosting this new site which is created to provide associations with assessment-based, professional development based on industry best practice for current and emerging industry professionals.
- We created our own community called CommPartners Connect. It supports the opportunity to collaborate around important topics in online learning and events.
- We welcomed five new staff members to the CP Team.
CommPartners’ first client 25 years was the National Association of Home Builders. This year NAHB selected CommPartners and our Elevate platform for their LMS. We’re grateful to reestablish our partnership with NAHB and all of our clients who continued to depend on us to support their online learning and events.
May each of you be blessed with good health and happiness in the New Year.
The 2018 National Association of Social Workers (NASW) Virtual Forum, Opioid Crisis: No Community is Immune, was live streamed from the NASW national office in Washington, DC, on Wednesday, November 14, and Thursday, November 15, 2018.
Now, before we dive deeper into details about the event itself, did you know that 85% of opioids are used by US citizens? According to the National Institute on Drug Abuse, every day nearly 200 people in the United States die from overdosing on opioids. The addiction to opioids has become a serious national public health crisis that affects people of all walks of life and is a very real and relevant topic impacting the social work community.
For our clients at NASW, it was critical to reach and engage with their members to discuss how social workers are an integral part of the collaborative multidisciplinary approach in working to respond to the current opioid epidemic.
So you might be thinking, how? How can the largest membership organization of professional social workers, with over 120,000 members nationwide, reach and engage with their community from remote locations? Well, here is where the wonderful world of live streaming and virtual forums came into play for NASW.
We had the opportunity to speak with two key players from the association, Richard Loomis, Conference & Event Planning Manager, and Rafaele Vitelli, Director of Professional and Workplace Development, each weighing in on their virtual conference experience and the relationship that has evolved between NASW and CommPartners.
To start off the conversation, we wanted to get some background information on why the association chose to take the virtual route and how this type of event fit strategically within their organization.
“As an association that is committed to positioning as the premiere source for social work and related health care profession, NASW saw the live streaming of virtual forums and conferences as a key component in providing our community with high quality content while also allowing the association itself to extend its reach and footprint,” said Loomis.
They also spoke on the fact that not only does live streaming allow the association to extend its reach, but it shows the members that they are taking innovative approaches to provide both flexibility and value to their membership. Audiences can tune in from their phone, work, or even their own home office. This provides a great advantage for the members because they are able to save costs on travel and hotel, but still receive the same high quality content as a site based conference.
The virtual forum itself consisted of 4 plenary sessions and 8 breakout sessions where the audience had the opportunity to engage and ask questions through a live chat. In preparation for the event, NASW handled the content side and CommPartners handled the operation and technical side. This was the fourth event that NASW and CommPartners have collaborated on and the relationship continues to grow.
Loomis shared his thoughts on the partnership and how CommPartners contributes to the success of the programs, “The partnership with CommPartners has been phenomenal and in place for a long time. We have worked with the team on multiple events and the company does not fail to deliver. Over the years, we have formed friendships with the colleagues at CommPartners and when you have that relationship and trust in each other it contributes to a successful program.” said Loomis.
To conclude the conversation we touched on a few highlights from the forum, one being the remarks from the President and CEO of Addiction and Policy forum which provided outstanding context to what was being addressed, said Loomis. Overall, both Loomis and Vitelli agreed that putting together a virtual event takes time and effort to ensure success. The association received very positive feedback from the attendees with many requests to continue hosting virtual forums. Loomis said that their members can certainly be expecting two more virtual forums in 2019.
About CommPartners Live Stream Services:
CommPartners helps organizations grow their event attendance and revenue and create highly interactive webcast solutions. We’ve produced thousands of webcasts over the past eight years, from small single camera programs to multiple camera, multiple location productions. What separates CommPartners from other providers is we professionally manage every aspect of the event; we do all of the heavy lifting for you. Our team of experienced event planners manage every detail and our experienced multimedia technicians handle all of the technical details. Our webcast platform offers dual encoding, redundant back-up streams, mobile friendly, and offers attendees active engagement opportunities to help them be an active participant.
Click here to find out more about CommPartners live stream services.
We sat down with JJ Area, the Education Programs Manager at AILA, to understand their educational programs and how they have developed over the years.
Who is AILA?
The American Immigration Lawyers Association (AILA) is comprised of more than 15,000 attorneys and law professors who practice and teach immigration law. Our mission is two-fold: to increase the level of knowledge and professionalism of our members and to encourage advocacy before Congress, the Judiciary, the Federal Agencies, and the media, for immigration-related interests. The association was established to promote fair and just immigration policy, advance the quality of immigration law, and enhance the professional development of its members.
Where does education fit into the overall structure at AILA?
All of AILA’s members have to be licensed to practice law in one of the US jurisdictions, and most of the jurisdictions require continuing legal education (CLE) courses. This means we have a built-in audience. Additionally, a large portion of our members are solo practitioners, so they aren’t members of large firms that have a large financial backing. Therefore, anytime we can offer quality education and save them a bit of money, they appreciate it.
One of our strategic goals is to increase the knowledge and professionalism of members so our education program is one of the main ways we accomplish that. We want people to have the most current information available. We offer a podcast feed as a way to disseminate information that we want to get out quickly and at no cost. These tend to be niche topics that we don’t feel our members would necessarily see a big return on investment for, therefore, our podcasts are a way to provide the information without a price point.
Can you describe the evolution of your learning programs?
I’ve been with AILA since 2010, and there have definitely been some ebbs and flows. When we began our distance learning offerings, there was a big rush initially since our members hadn’t seen this from us and found it as an easy, affordable way to earn CLE credit. As time went on, other organizations also began offering CLE courses and the market was saturated; our numbers dipped a bit, so we had to adapt. We have done that in a number of ways.
We started offering live webcasts of some in-person conferences to provide something a little more polished and technologically savvy. Also, rather than listening on the phone you can see somebody there in front of you on your computer and ask questions live, so you have that interaction. This is a new way for people to participate, earn CLEs, and save on travel cost. Plus, we have the recording of the webcast, which we sell and offer to participants to view anything they may have missed.
We heard from our members that they wanted more on-demand content considering their busy and unpredictable schedules. The webcasts and seminar recordings can be done at their own pace and have proven very successful.
How has CommPartners aided in the evolution and growth of your learning programs?
We have worked with CommPartners since 2007. We began with audio seminars, then webinars, and now livestream events. When Elevate was released, we found it a very attractive option, but weren’t sure how to implement it in our organization. At the end of the month we are excited to launch new offerings through Elevate.
Additionally, we’ve found everyone at CommPartners to be responsive, professional and dedicated to ensuring we provide exceptional educational programs to our members. It’s great to see that no matter where someone is in the organization, straight up to Rich, everyone is very professional and great to work with.
What’s next for your education programs?
We saw other associations hosting courses entirely online and we viewed that as the future of learning so we wanted to offer that to our members. At the end of July we will be hosting an online course using Elevate. Ultimately, we want to put together AILA University which will offer micro-learning opportunities for the busy, unpredictable schedules of our members. We want these to be specific, 5 minute videos that can address the questions of our members. These are topics that don’t need to be addressed in a 60 minute webinar, but can be a quick answer so our members can get back to their clients. We are starting this year and hope to keep building upon it and adding a robust curriculum that we can update as needed.
We also eventually want to get into digital badging with these offerings. We see it as an engaging way for our members to advertise their learning track. We see this as an essential element in the future of continuing education, especially with the new generation of lawyers graduating. Our team is always looking into the future and assessing what we need to do to accommodate our members.
To learn more about AILA, please visit: https://www.aila.org/