CommPartners Announces Acquisition By Symphony Technology Group (STG)

CommPartners Announces Acquisition By Symphony Technology Group (STG)

Symphony Technology Group Acquires CommPartners, a Leading SaaS Provider  of Learning Management System Software and Virtual Events  

PALO ALTO, CA — Symphony Technology Group (“STG”), a leading Palo Alto-based private equity firm focused on investing in the software, data analytics and software-enabled technology services sectors, today announced that it has acquired CommPartners, a Columbia, Maryland-based learning management system (“LMS”), hybrid and virtual events company primarily serving the association market. The acquisition underscores STG’s commitment to building a unique, market-leading software platform offering continuing education, professional development, events, learning and content management solutions to associations, non- profits, healthcare & life sciences organizations.

CommPartners marks STG’s fourth investment in this platform following the acquisition of CadmiumCD, EthosCE, and Warpwire in 2020.

The entire CommPartners team will be joining the new entity that will be created through the integration of the four companies.

Over the coming months, the CommPartners team will work with the aforementioned entities to merge into one unified learning and events platform. With CommPartners bringing all of their products and services into the acquisition, the new platform will include many benefits familiar to their customers including the following: 

  • Support for curriculum-based education, live webinar and webcasts, informal or just- in- time learning and community.
  • An elevated live stream experience complete with transitions, music, custom branding, and other crucial production elements to create exceptional professional education. 
  • The seamless transition of events to enduring online education programs.   

The CommPartners acquisition is part of a larger strategy by STG to build the world’s most-loved technology platform powering world-class events and enduring educational experiences. This fourth acquisition brings STG one step closer to simplifying the production of events while maximizing the value of online learning with a single, flexible platform designed to capture the chemistry of people, ideas, and knowledge.

“We are thrilled to be a part of STG’s platform of world-class education experiences,” said CommPartners co-founder and CEO, Rich Finstein. “Our Elevate Learning Management System will enrich STG’s ecosystem and enable organizations to offer and support a wide range of learning outcomes.  In addition, we now are able to provide our association customers and members an all-in-one solution for onsite, hybrid and virtual learning experiences.”

“We are very excited to bring CommPartners into our expanding portfolio of industry-leading products and scale it even further by investing in new solution areas and complementary acquisitions,” said Rushi Kulkarni, Principal at STG.

About CommPartners
CommPartners helps organizations conceive, develop and fulfill their education strategy. The company’s mission is to position their clients as the premiere source for knowledge within their communities. CommPartners’ solutions begin with Elevate LMS, the award-winning learning platform. To extend the value of Elevate, CommPartners provides a wide range of online education services including curriculum design, instructional design, webinars, webcasts, livestream programs and virtual conferences.

For more information, visit www.commpartners.com.

About Symphony Technology Group
STG is the private equity partner to market leading companies in data, software, and analytics. The firm brings expertise, flexibility, and resources to build strategic value and unlock the potential of innovative companies. Partnering to build customer-centric, market winning portfolio companies, STG creates sustainable foundations for growth that bring value to all existing and future stakeholders. The firm is dedicated to transforming and building outstanding technology companies in partnership with world class management teams. STG’s expansive portfolio has consisted of more than 35 global companies.

For more information, please visit www.stgpartners.com.

CommPartners Announces New Suite of Virtual Conference Features for 2021

CommPartners Announces New Suite of Virtual Conference Features for 2021

Columbia, MD – CommPartners, a leading provider of online education and event solutions to associations, is pleased to announce the next generation of Elevate Conference Platform features. CommPartners developed these updates in consultation with clients after producing several hundred virtual conferences in 2020. Organizations recognized that they could increase attendance and reach new markets with compelling online experiences by providing these events to their communities. This coming year, it will be important to continue the trends towards greater attendee engagement and positive learning outcomes.

New features for 2021 include:

  • Trade Show Improvements: With the new Exhibitor Module, plus new engagement features and advanced analytics, virtual trade show participants will have greater independence and return on their investment.
  • Reporting Tools: Use new tools like the Web Content Attendance Report to produce trackable data for more actionable analytics.
  • Networking Tools: Enhancements to the Connect Module and the addition of the Discussion Widget will provide peer engagement opportunities through topical conversations and direct networking.
  • Attendee Engagement: Interactive attendee maps, conference directories, and a schedule planner are just a few of the enhancements that will be available for attendees.
  • Visual Enhancements: New app-like designs will provide an attractive presentation of your event and allow attendees a simple way to navigate to program content.

The new features will be available for current users of CommPartners’ Elevate LMS or as a standalone site.

In a summary of this past year, Richard Finstein, CommPartners CEO, shared,

“It has been a year of growth as we were able to respond to our clients’ needs in 2020. It’s upon us now to continue to meet those needs for virtual and hybrid events as we begin this next year. We are excited to bring these new features to our client community.”

Some features are available now, and CommPartners will release the rest of the features throughout the first half of 2021. To learn more about the features and CommPartners Virtual Conference services, please contact Meghan Gowen at mgowen@commpartners.com.

About CommPartners
CommPartners provides online education and event services to the association community.  Our mission is to provide a well-planned and intelligent approach to sharing knowledge, with a core focus on creating positive user experiences.  Over 1,300 associations have selected CommPartners to manage their eLearning programs. The CommPartners team is diverse, and together they share a common passion: to be strategic thinkers, dedicated to advancing a client’s mission through exceptional education programs.

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Hybrid Events 101

Hybrid Events 101

Whether COVID-19 restrictions have eased in your area or you’re planning for the future, hybrid events are a great way to blend in-person and virtual events.

What is a hybrid event?

A hybrid event is a conference, tradeshow, webinar, meeting, etc., that brings together on-site and virtual elements into one event.

How to choose a virtual event platform:

For a hybrid event to be successful, identifying a user-friendly platform that parallels the in-person event for the online audience is just as important. Here are some features to consider when looking into a platform:  

  • Engagement Tools: Engagement and networking tools for your virtual audience are critical, be sure to find a platform that meets your interaction goals.
  • Event Management: Determine if you need assistance from an event production team. A hybrid event has many moving parts, and it’s sometimes helpful to have a team apart from your own who knows the ins and outs to manage this kind of event.
  • Customization Options: To present a clean and professional look, you’ll want to make sure your platform can be customized to your organization’s branding.
  • Broadcast Capabilities: Decide how you plan to broadcast your event. Are you streaming live? On-demand? Streaming to social media? Will it be a single session or a multi-room conference? Be sure your platform and multimedia team can handle it.
  • Registration and Analytics: Find a platform that can process registration and track key analytics all in one place.

How to create impact with a hybrid event:

Once you’ve chosen your platform, it’s time to plan an impactful hybrid event. Hybrid events are unique because you can reach larger audiences, increase engagement and ROI, and allow flexibility and creativity. As the event host, you can create an engaging event for your attendees with these tips:

  • Blend your audiences: Find ways to combine your in-person and virtual audiences. If your in-person audience engages directly with the presenters, be sure your virtual audience can respond virtually through chat, social media, or any other tools your platform offers. You may need special moderators to ensure your online audience is seen and heard. Consider a live and/or virtual emcee to create personal connections with both audiences
  • Present Creatively: Use a myriad of presentation options from live presenters to videos, demos, PowerPoints, and screen sharing. Switching up your presentation style will keep your audiences engaged in your content, whether on-site or enjoying the event from their own home.
  • Sponsors, Sponsors, Everywhere: Your hybrid event opens the doors for lots of sponsorship opportunities. Offer both in-person and virtual expo halls, ad spaces before livestream and pre-recorded content, and create visibility packages that put your sponsor’s logo throughout the place-based event as well as your virtual site.
  • Turn your event into on-demand content: Turn your event evergreen by recording sessions and repurposing them later. If you have an LMS or Learning Management System, you can store event content within the LMS as a non-dues revenue source.
  • Don’t forget to market your event: Understanding your audience and marketing your event is an essential step to creating an impactful hybrid event. Don’t stop at email and social media campaigns before the event. Livestream the most exciting parts of the event to your social channels to encourage engagement. Try providing your virtual attendees a newsletter directly to their inbox so they know what to expect each day of the event. There is a lot of opportunities to market your event, so get creative!
  • Ensure your in-person audience is safe: Every state has different guidelines for in-person gatherings. If you decide to have an in-person audience, be sure you follow all the health and safety guidelines for your area to keep your audience safe. If your organization isn’t ready for a hybrid event just yet, there are entirely virtual options.

To plan, execute, and deliver an impactful hybrid event, it’s important to find the right solution that meets your organization and event’s goals. Learn more about CommPartners’ hybrid solutions and contact mgowen@commpartners.com for more information.

My First ASAE: Session Standouts and Personal Takeaways

My First ASAE: Session Standouts and Personal Takeaways

My name is Julie. You may have seen some of my posts on the CommPartners blog over the past few months. I am the Content Production Specialist here at CommPartners. This August, I was able to attend my first ASAE Conference, and while this may have been my first ASAE, I know this was a new experience for many. The virtual setting is the “new frontier” for a lot of people. For CommPartners, providing eLearning and Virtual Events has always been a part of our mission, especially now. Still, I was very excited to absorb as much information (and still absorbing with on-demand sessions) as possible to make sure CommPartners is evolving and growing with the association community. It was also a time for professional growth. I found many of the sessions helped me set personal goals that will help me be a more productive team member. I jotted down some notes from a few of the sessions that stood out to me and my takeaways.

What were your favorite sessions? What were your takeaways? Let us know on twitter @CommPart