This is a guest post written by Tracy King, CAE. As CEO of InspirEd, Tracy King leverages her more than 20 years in workforce development consulting with organizations on education strategy and learning design. Tracy is the author of Competitive Advantage: Create Continuing Education that is Profitable, Sustainable and Impactful, and she advises on how to grow reliably profitable and sustainable continuing education programs that transform learners. Tracy specializes in the intersection of learning science and technology. She’s a thought leader, invited speaker, master learning designer and DELP Scholar. Her work has been featured on NBC, ABC, FOX, USA Today, The Star Tribune and hundreds of nationally-syndicated television, newspaper, and magazine outlets. Tracy is a contributor to Microlearning in the Digital Age: The Design and Delivery of Learning in Snippets forthcoming by Routledge, Taylor & Francis group.
Learning inherently solves problems. It is designed to help us be or do something new, better, or differently. Learning programs that resolve top of mind challenges are a member prospect magnet. If you’ve been considering getting into the microcredentialing game, target the member segment you want to grow and build quick-win problem-solution learning that offers digital badge credibility (of course branded to your association).
Ideally, this should be the next step call to action you offer after member onboarding. While any of your meaty digital programs could serve as that next step, microlearning is easy to commit to and can be accessed via mobile for those professionals who just can’t take another minute in front of their laptop screen. If you’re going to design microlearning curriculum that solves problems and inspires behavior change, your organization and your new member both benefit from taking the additional step to qualify it as a digital badge. Your new member gets to solve a problem and share their accomplishment. Your organization’s visibility as the problem solver naturally grows.
One more tip: Free microlearning should dovetail into paid programs conveniently located in your LMS to learn more and tackle deeper skill development. By winning trust with a quality initial learning engagement, an additional investment becomes an easier decision to make.
Quick-win learning is an easy commitment and has higher completion rates
Giving new members a micro byte generates an appetite for higher-investment learning programs
Getting new members started immediately increases the likelihood they will realize membership value – and sharing their digital badge tells your story in their network giving you greater market visibility
These ideas work in tandem so it’s important that you familiarize yourself with both parts of this series. Once you feel comfortable with both Part 1 and 2 of Learning Strategies for New Members, it’s time to implement these strategies:
Start with what you have and map out the digital pieces you need to complete your programs so you can divide and conquer. Consider:
- What assets do we have, what do we need, and what can be modified to create our new member onboarding journey?
- What critical pain points could we begin addressing through microcredentialing that would not only attract new prospects but become the perfect segue to our paid programs?
With these strategies, you will be prepared to meet new members with curated content that will guide them effortlessly through your learning catalog.
If you’re interested in transforming your learning design, contact Tracy at firstname.lastname@example.org. If you’re interested in Elevate LMS or in onboarding strategies for Elevate LMS, contact Meghan Gowen at email@example.com.
When running a marathon or 5K, there is usually something that pulls you towards the finish line. Something that keeps you going to the next mile when you feel like giving up. Something that makes you want to do it all over again.
For some, it may be the health benefits; for others, it may be the thrill of the sport; maybe it’s the satisfaction of completing something. No matter what it is, you receive a symbol of your accomplishment when you finish the race. A medal. That symbol tells you that you worked hard, completed a task, and now you have a tangible token to share with your community of your success and skill.
Learners need the same thing. As they work their way through content, you may consider using digital badges as encouragement and rewards for a job well done. Incorporating badging into your LMS is a great way to motivate membership while validating their accomplishments.
Before you offer badges to your learners, check out our “do’s and don’ts” of badging:
- DO implement a badging strategy: Handing out random badges is not a good idea. Make sure there are criteria for each learner to meet to earn a badge. That criteria should include course structure, pre-requisites, who approves the badges, who is eligible, etc.
- DON’T forget to pair with a trusted badging expert: CommPartners integrates with BadgeCert to provide our Elevate clients with badging credentials. Badges are only as good as the organization providing them. BadgeCert issues 100% verifiable badges giving your achievements standardization and validity.
- DO use it a motivator: At the heart of badging is motivation. By rewarding your learners’ achievements, they will want to continue learning and achieving.
- DON’T make it too easy: Create skills-based (soft or hard) badges for learners in specific fields or job-tracks. Create badges to strive for!
- DO make badges shareable: Badges are evergreen, meaning they stay with a leaner from position to position. Posting badges on social media is an excellent way to share expertise with their network while receiving colleagues’ endorsements.
- DON’T over-badge: According to Ginger Malin, Founder and EVP of BadgeCert, “you want to be careful not to ‘over-badge.’ We suggest as a rule of thumb that badges should be assigned for either course completion or for modules that can stand on their own. This way, even if an individual does not want or need to initially share the badge, they would have a verifiable digital credential to share when desired.”
- DO encourage LMS exploration: Award learners with a badge for exploring your LMS site. They will benefit from gaining an intimate knowledge of the site when they begin their learning journey.
Whether badges are shared on networking sites or within the LMS, digital badging provides your learners with the motivation to continue their professional development path while expanding their expertise from LMS content. To learn more about Elevate LMS or how to incorporate digital badging into your LMS, contact firstname.lastname@example.org.
My name is Julie. You may have seen some of my posts on the CommPartners blog over the past few months. I am the Content Production Specialist here at CommPartners. This August, I was able to attend my first ASAE Conference, and while this may have been my first ASAE, I know this was a new experience for many. The virtual setting is the “new frontier” for a lot of people. For CommPartners, providing eLearning and Virtual Events has always been a part of our mission, especially now. Still, I was very excited to absorb as much information (and still absorbing with on-demand sessions) as possible to make sure CommPartners is evolving and growing with the association community. It was also a time for professional growth. I found many of the sessions helped me set personal goals that will help me be a more productive team member. I jotted down some notes from a few of the sessions that stood out to me and my takeaways.
What were your favorite sessions? What were your takeaways? Let us know on twitter @CommPart