Symphony Technology Group Acquires CommPartners, a Leading SaaS Provider of Learning Management System Software and Virtual Events
PALO ALTO, CA — Symphony Technology Group (“STG”), a leading Palo Alto-based private equity firm focused on investing in the software, data analytics and software-enabled technology services sectors, today announced that it has acquired CommPartners, a Columbia, Maryland-based learning management system (“LMS”), hybrid and virtual events company primarily serving the association market. The acquisition underscores STG’s commitment to building a unique, market-leading software platform offering continuing education, professional development, events, learning and content management solutions to associations, non- profits, healthcare & life sciences organizations.
CommPartners marks STG’s fourth investment in this platform following the acquisition of CadmiumCD, EthosCE, and Warpwire in 2020.
The entire CommPartners team will be joining the new entity that will be created through the integration of the four companies.
Over the coming months, the CommPartners team will work with the aforementioned entities to merge into one unified learning and events platform. With CommPartners bringing all of their products and services into the acquisition, the new platform will include many benefits familiar to their customers including the following:
- Support for curriculum-based education, live webinar and webcasts, informal or just- in- time learning and community.
- An elevated live stream experience complete with transitions, music, custom branding, and other crucial production elements to create exceptional professional education.
- The seamless transition of events to enduring online education programs.
The CommPartners acquisition is part of a larger strategy by STG to build the world’s most-loved technology platform powering world-class events and enduring educational experiences. This fourth acquisition brings STG one step closer to simplifying the production of events while maximizing the value of online learning with a single, flexible platform designed to capture the chemistry of people, ideas, and knowledge.
“We are thrilled to be a part of STG’s platform of world-class education experiences,” said CommPartners co-founder and CEO, Rich Finstein. “Our Elevate Learning Management System will enrich STG’s ecosystem and enable organizations to offer and support a wide range of learning outcomes. In addition, we now are able to provide our association customers and members an all-in-one solution for onsite, hybrid and virtual learning experiences.”
“We are very excited to bring CommPartners into our expanding portfolio of industry-leading products and scale it even further by investing in new solution areas and complementary acquisitions,” said Rushi Kulkarni, Principal at STG.
CommPartners helps organizations conceive, develop and fulfill their education strategy. The company’s mission is to position their clients as the premiere source for knowledge within their communities. CommPartners’ solutions begin with Elevate LMS, the award-winning learning platform. To extend the value of Elevate, CommPartners provides a wide range of online education services including curriculum design, instructional design, webinars, webcasts, livestream programs and virtual conferences.
For more information, visit www.commpartners.com.
About Symphony Technology Group
STG is the private equity partner to market leading companies in data, software, and analytics. The firm brings expertise, flexibility, and resources to build strategic value and unlock the potential of innovative companies. Partnering to build customer-centric, market winning portfolio companies, STG creates sustainable foundations for growth that bring value to all existing and future stakeholders. The firm is dedicated to transforming and building outstanding technology companies in partnership with world class management teams. STG’s expansive portfolio has consisted of more than 35 global companies.
For more information, please visit www.stgpartners.com.
Columbia, MD – CommPartners, a leading provider of online education and event solutions to associations, is pleased to announce the next generation of Elevate Conference Platform features. CommPartners developed these updates in consultation with clients after producing several hundred virtual conferences in 2020. Organizations recognized that they could increase attendance and reach new markets with compelling online experiences by providing these events to their communities. This coming year, it will be important to continue the trends towards greater attendee engagement and positive learning outcomes.
New features for 2021 include:
- Trade Show Improvements: With the new Exhibitor Module, plus new engagement features and advanced analytics, virtual trade show participants will have greater independence and return on their investment.
- Reporting Tools: Use new tools like the Web Content Attendance Report to produce trackable data for more actionable analytics.
- Networking Tools: Enhancements to the Connect Module and the addition of the Discussion Widget will provide peer engagement opportunities through topical conversations and direct networking.
- Attendee Engagement: Interactive attendee maps, conference directories, and a schedule planner are just a few of the enhancements that will be available for attendees.
- Visual Enhancements: New app-like designs will provide an attractive presentation of your event and allow attendees a simple way to navigate to program content.
The new features will be available for current users of CommPartners’ Elevate LMS or as a standalone site.
In a summary of this past year, Richard Finstein, CommPartners CEO, shared,
“It has been a year of growth as we were able to respond to our clients’ needs in 2020. It’s upon us now to continue to meet those needs for virtual and hybrid events as we begin this next year. We are excited to bring these new features to our client community.”
Some features are available now, and CommPartners will release the rest of the features throughout the first half of 2021. To learn more about the features and CommPartners Virtual Conference services, please contact Meghan Gowen at firstname.lastname@example.org.
CommPartners provides online education and event services to the association community. Our mission is to provide a well-planned and intelligent approach to sharing knowledge, with a core focus on creating positive user experiences. Over 1,300 associations have selected CommPartners to manage their eLearning programs. The CommPartners team is diverse, and together they share a common passion: to be strategic thinkers, dedicated to advancing a client’s mission through exceptional education programs.
Learning at conferences can happen in two ways: peer-to-peer and from subject matter experts. Often, what initially attracts us to a conference are the impressive keynote speakers or interesting sessions that contribute to our professional development. Subject matter experts facilitate that kind of learning.
We are also drawn to the social aspects of a conference. The opportunity to network and discuss your field with peers is incredibly valuable. This is peer-to-peer learning. However, something we often hear about at CommPartners is the fear that virtual learners will miss out on peer-to-peer learning, the learning that happens in the hallways, at networking events, or during the meal breaks. While nothing can make up for a face-to-face conversation, it is possible to create a community within your online learning environment.
CommPartners’ LMS, or Learning Management System, Elevate, seamlessly integrates with Higher Logic, an organization specializing in interaction and engagement. Higher Logic allows your Virtual Conference to have a dedicated space for free-flowing conversation between learners that can move beyond the classroom and be as structured or as casual as you want. Here are some ways to facilitate peer-to-peer learning using Higher Logic’s community learning tools:
- Include a discussion board in each session, adding a new dimension to the speaker’s presentation. This will facilitate a conversation that is specific to that session’s content and won’t get lost in other conversations.
- Speakers can pose thought-provoking questions before a session to get learners thinking before the session begins or will engage learners before the session for more buy-in during the presentation.
Integrating With Your LMS
- LMS’ that have paired community with learning have a more sustainable education system. Education and conversation become cyclical as topics are presented and discussed and then evolve into new ideas for future sessions.
- Include a Higher Logic badge as part of your conference to certify attendees as community builders.
- Include discussion boards on multiple areas of your site to facilitate networking and socializing that extend beyond the classroom. Learners can discuss advances they see their field, new technologies or topics, make connections with peers, etc.
- Open up the discussion; this is an opportunity to ask your members for feedback about your organization or the conference or get them talking about the conference with other members.
Integrating Higher Logic discussion tools creates a dynamic community of conversation and knowledge among your learners. It provides the peer-to-peer learning that many conference attendees search for at a virtual event.
To hear more about Higher Logic and how to make your Virtual Event engaging, join Higher Logic’s Heather McNair for Make Your Virtual Event More Interesting Than What’s Inside the Refrigerator, a free webinar on May 28 at 1 p.m EST. Register here.
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For more information about peer-to-peer learning and how to integrate Higher Logic’s community learning tools, contact email@example.com
Keeping your learners attention during a Virtual Conference or a Webinar can be a challenge. You had an awesome, 3-day conference planned with all these great activities to make your event interactive, but now you’re forced to go virtual. Attendees who were once going to be bright, shining faces right in front of you, are now faceless figures behind a screen. Are they paying attention to the presenters, or are they scrolling through Instagram? Or are they taking a Buzzfeed quiz to find out which Mamma Mia song fits their personality?
Tracy King, CEO and Chief Learning Strategist of InspirEd, has tips to ensure you’re getting eyes and ears during your virtual eLearning event and not daydreamers.
Session Lengths and Breaks
Even if your learners typically work from home, a Virtual Conference can be a very different learning experience, “consuming content through a screen is fatiguing, and it’s a space we are not used to attending and focusing [on],” says Tracy. Design your sessions with your learners in mind, so your event doesn’t feel like an endurance marathon. When determining session length, consider learning outcomes and the medium, but generally, Virtual Conference sessions should be short about 30-45 minutes. If you plan to go longer, make sure you include interaction (more on that later) and breaks.
Breaks are essential. Presenters and learners need time to stretch, check email, grab a snack/drink, and the ever-necessary bio break. They won’t want to miss a single second of the stellar programming you lined up. To make sure you are giving your learners enough breaks, follow Tracy’s lead:
- 90 minute session = 5 minute break
- Half-day sessions = 15 minute breaks every 90 minutes
Let your learners know when to expect breaks and when exactly they start and stop. Stick to those times. Do not let stragglers derail your conference agenda. If the break is 10 minutes, begin promptly after those 10 minutes are up.
If you’re still unsure of how to design your session, Tracy suggests following the 10×10 Rule: 10 minutes of content and 10 minutes of interaction. The idea is not to be regimented and constantly alternating but for equal parts presentation to equal parts interaction. Speaking of interaction…
Make it Interactive
Don’t shy away from interactivity just because your conference is virtual. Depending on the platform you chose to use for your conference, there may be a host of tools for you to make session hands-on. CommPartners integrates with Zoom, which features tools like a chatbox, whiteboard, Q&A, and polling. These tools can be used as ice breakers, but they should be used to advance learning as well, says Tracy:
- Use the whiteboard in small groups for collaborative projects.
- Poll learners to gauge opinions.
- Facilitate discussion and reflection in the chatbox.
Within CommPartners’ Elevate LMS, or Learning Management System, there are opportunities to make the website interactive for learners:
- Include discussion boards to facilitate conversation, include industry experts as discussion moderators.
- Embed a welcome video introducing your learners to the conference. Make it interactive by giving them a fun task to complete, like asking them to comment where they are joining from on the discussion board.
- If your conference has an Exhibit Hall, utilize chat features so exhibitors and attendees can converse at a booth.
- Create a site scavenger hunt to encourage your learners to explore the whole website, directing them to important features. The winners can receive a prize!
Put the Net in Networking
One aspect of conferences that attendees look forward to the most is the opportunity to network and socialize with other industry professionals. Just because your conference has switched to a virtual platform doesn’t mean the opportunity has to go away. Take advantage of the popular Virtual Happy Hours. Try focusing each Happy Hour around a specific topic, profession, or a previous session so they don’t become overwhelming with too many participants.
Another way to keep the conversation going is to add specific discussion boards or chat rooms to your website specifically dedicated to networking and socializing. Direct your learners to those areas of your website during downtime in the schedule or after learning has taken place. Learners are welcome to take their conversations offline, away from the conference as well.
Going virtual doesn’t mean you need to throw everything you have planned out the window. It is an opportunity to get creative with the tools and the platform you’ve selected. Your learners registered for your conference, ready to consume your quality content, which has not changed. Following these tips will make your learners comfortable, keeping them engaged for the length of the conference.
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For more information about how to engage your learners, contact firstname.lastname@example.org. Learn more about education strategy and learning design as well as find Tracy King at inspired-ed.com.