Learning Strategies for New Members: Onboarding

Learning Strategies for New Members: Onboarding

This is a guest post written by Tracy King, CAE. As CEO of InspirEd, Tracy King leverages her more than 20 years in workforce development consulting with organizations on education strategy and learning design. Tracy is the author of Competitive Advantage: Create Continuing Education that is Profitable, Sustainable and Impactful, and she advises on how to grow reliably profitable and sustainable continuing education programs that transform learners. Tracy specializes in the intersection of learning science and technology. She’s a thought leader, invited speaker, master learning designer and DELP Scholar. Her work has been featured on NBC, ABC, FOX, USA Today, The Star Tribune and hundreds of nationally-syndicated television, newspaper, and magazine outlets. Tracy is a contributor to Microlearning in the Digital Age: The Design and Delivery of Learning in Snippets forthcoming by Routledge, Taylor & Francis group.

Meeting this moment has inspired so many organizations to embrace virtual and digital learning to connect with members and constituents in new ways. While the appetite for innovation is whet, consider these ideas for attracting and engaging new members.

While the membership packet of old has seen several upgrades, now is the perfect time to leverage your LMS for exciting opportunities to connect new members to all you offer. Online member onboarding is timely not only for our current virtually mediated moment but popular with younger professionals who want to explore – and revisit – resources at their point of need. Live webinars are not typically the best format when Zoomed-out professionals are looking for excuses to decline screen meetings.

Consider creating a choose-your-own-adventure style onboarding in your LMS aligning your organization’s services with new members’ greatest needs. Steer clear of bullet-list descriptions and lengthy presentations and instead opt for mobile-friendly storytelling.  Collect brief member videos, each representing a constituency in your membership, as well as highlighting one key value proposition that tells the story of your association’s character and relevance. We really want our new members to see themselves in these stories, so they are inspired to engage. Next, present your benefits as answers to challenges, creating clear and clickable access to get started. Finally, showcase how new members can find a home within the network of professionals you represent. Consider how you can ensure a new member receives a personal, colleague-member outreach call or an invitation to a networking event, even if that’s a live chat in your LMS or texting with a Board Member within the first month of membership to welcome them to the community.

One more tip: Always recommend a next step. Each learning opportunity should end with a call to action to join you in another program.

 

 

Wins
  • Introduce your organization immediately upon member sign up – no waiting for the next webinar orientation presentation
  • Easily accessible point of need member resources giving new members a comfortable launch pad for exploring all you offer
  • A natural introduction to all the member-only goodies in your LMS

 

It doesn’t stop here. Tracy will be back next month with the next step in her learning strategies for new membership. Be sure to catch part two of this post next month, Learning Strategies for New Members: Microcredentialing. 

If you’re interested in transforming your learning design, contact Tracy at info@inspired-ed.com. If you’re interested in Elevate LMS or in onboarding strategies for Elevate LMS, contact Meghan Gowen at mgowen@commpartners.com.

2020 LMS Considerations: Blog Series

2020 LMS Considerations: Blog Series

We are now more than half-way through 2020, and this has been a year of adaptation and finding new ways to engage learners. At the start of this year, our CEO, Rich Finstein, published The Evolution of the Association LMS: 10 Considerations for 2020, a resource outlining how associations can ensure they are getting the most out of their LMS by increasing impact and reach in 2020. And now, in a time where membership is meeting and learning online more than ever, these ideas seem to speak louder.

We feel these topics can be explored further and are ideas that do not expire in 2020. In this series, we’re taking a deeper look into some of the tactics presented in this resource. Check back monthly for the remainder of the year to see which topic we’ll be covering next! First up, Community and Learning.

Take a look at Rich’s 10 Considerations for 2020 here if you haven’t already!

Why Your Organization Needs an LMS

Why Your Organization Needs an LMS

A Learning Management System, or LMS, is software designed for online training, tracking, and reporting that supports content creation and storage for continued learning. An LMS provides your organization or association an opportunity to create a learning community on an eLearning platform. Sound like something that would benefit your membership?

Knowing some advantages of an LMS can help your Development Team determine if an LMS is a right fit for your organization:

      • Create Customized Learning Paths: Create a customized learning journey for each of your members using curated content stored in your LMS. Each pathway can be adjusted as a member’s role within the organization grows and changes.
      • Avoid Skill Gaps: Skill gaps are the abilities a new hire might not bring to the table, but the position requires or would benefit from it. Offer training and courses to membership that creates a well-rounded professional and encourages continued learning.
      • Doubles as an Event Platform: An LMS can serve as an event platform. Host relevant webinars or a Town Hall once a month. Take it a step further and host your next conference virtually through your LMS.
      • Develop an On-Demand Learning Catalog: As your learning community grows, your resources will grow. All the content from previous events can be repurposed and reused. Upload podcasts, relevant media links, anything you think your learners will benefit from. Soon you will have a robust catalog of knowledge within your LMS to draw and learn from at any time.
      • Measure Performance: Track and report the performance of members to watch growth, target weak points, and acknowledge achievements.
      • Onboard Members: Create learning paths for membership onboarding, so each new member is familiar with organization culture and procedures.
      • Certification Opportunities: Allow members to keep up with professional certifications easily.
      • Reach Membership Virtually: For organizations with wide-spread membership, an LMS provides a way to reach each learner. An LMS prepares your organization for online learning.

When considering an LMS for your organization, do your research. Understand you are creating a knowledge community for your organization while reaching membership in a new way. To find out more about CommPartners’ LMS, Elevate, click here or contact Meghan Gowen, VP of Client Development at mgowen@commpartners.com.