CommPartners Announces the Launch of the Elevate LMS Advisory Board

CommPartners Announces the Launch of the Elevate LMS Advisory Board

CommPartners is excited to announce the launch of an Advisory Board for Elevate Learning Management System. The Elevate Advisory Board is comprised of a variety of end users, staff, and industry partners. Our goal is to effectively share ideas and review valuable insight that can help frame our future organizational initiatives. Through hearing the different experiences and offering a deeper look into admin and user processes, we hope to advance how the system operates for both admin and end user optimization. The Advisory Board will meet every quarter and will serve a one-year term.

We would like to officially welcome the following members to the 2018 Elevate Advisory Board:

 

Erica Holman, LMSW, LNHA, CDP
Risk Management Consultant
HealthCap USA

Ahren Hoffman, CTRS, CPE
Director of Education & Training
American Specialty Toy Retailing Association

Pauline Judge, CAP-OM
Manager, Events & Operations
Weatherbee Resources, Inc.
Hospice Compliance Network

Kellyanne Broom
Education Coordinator
American Gear Manufacturers Association

Tara Bishop, CAE
Deputy Chief Executive
National Council of University
Research Administrators

Adrienne Segundo
IOM, COO/Chairman,
Limitless Association
Solution Resource, LLC

Molly Mazuk
Associate Director,
Professional Development
American Society of Addiction Medicine

Josh Yavelberg, PhD
Online Education Manager
National Recreation and Park Association

Gail Smith, PMP, CTT
Senior Event Manager and Training Lead
Society of Petroleum Engineers

Anastasia Pruitt
Manager, Member Engagement and
Professional Development
Council on Social Work Education

Holi Jones Kimbrough
Director of Education & Meetings
National Association of Enrolled Agents

Katy Sidwell
Manager, Professional Development
American Academy of Audiology 

Devlin Bennett
Membership and Customer Service Coordinator
Accreditation Council for Accountancy and Taxation
National Society of Accountants

Arianne Urena
Client Advocate
CommPartners

Eve Finstein
Project Manager
CommPartners

Aubrey Mellos
Marketing Manager
CommPartners

Jen Livingston
Operations Manager
CommPartners

CommPartners Announces Details for Our First Education & User Conference – Peak 2018

CommPartners Announces Details for Our First Education & User Conference – Peak 2018

Columbia, MD – November 1, 2017. CommPartners, a leading provider of Learning Management Software, webinar, webcast, and livestream solutions announced details for Peak 2018 Conference. The event will take place March 15-16, 2018 in Washington, D.C.

Peak is a conference designed to inspire, educate, and train association professionals in a wide range of e-learning topics. The event will feature two keynote sessions, eight breakout sessions, deep-dive Elevate LMS trainings, peer knowledge exchanges, and more. Topics include Social Learning, Building a Dynamic LMS, Credentialing, Course Design, and e-Learning Trends. A complete agenda can be found at www.commpartners.com/Peak.

 “We are excited to host our first conference where association peers can come together and not only receive extensive training on Elevate Learning Management System and our other services, but to also learn from peers who share similar challenges.”  Richard Finstein, CEO, CommPartners

Learning opportunities and trainings will provide value to all professionals who have a key role in their organizations education and professional development strategy. Attendees will be eligible for up to 4 CAE credits and will also have the opportunity to connect socially with peers, partners, and industry leaders during a happy hour reception.

“It is our goal that attendees leave Peak 2018 with clear direction on how to revolutionize their online learning programs and to arm them with the tools to help them get there”, explains Finstein.

Peak 2018  – CommPartners’ First Education & User Conference

March 15-16, 2018

District Architecture Center | Washington D.C.

www.commpartners.com/peak

About CommPartners

CommPartners is a leading provider of online education and event solutions. At the core of the company’s solutions is our Elevate Learning Management System. Elevate is the only LMS with fully integrated and embedded webinar, livestream and multimedia software to support learning, how and when it occurs. The connection between live, peer-to-peer knowledge exchanges and traditional continuing education programs leads to improved learning outcomes, as well as increased participation within an organization’s education offerings.  To learn more visit: www.commpartners.com

 

What’s your Online Learning Monetization Strategy?

What’s your Online Learning Monetization Strategy?

When considering how to monetize your learning, it is important to have a clearly defined and executed business strategy that properly aligns with your Learning Management System. Organizations often think of the LMS as simply the container and delivery site for their online programs. While this is true, if a goal is to make these programs profitable, it’s important to articulate and execute a revenue-generating online learning management strategy.

Here are six considerations to help ensure your e-learning programs are profitable:

Six Tips to Make Your Online e-Learning Program Profitable

1. Build a Knowledge Community vs. a Catalog of Opportunities

The LMS has evolved from a quiet presence within an organization’s website to a full-blown knowledge community that supports and integrates live and on-demand content in many forms. Be sure to incorporate social learning and peer to peer exchanges within your online e-learning platform to increase traffic and build a true knowledge community.

2. Provide Meaningful, Diversified and Relevant Content

Think of your LMS as an online learning store. Having an interesting array of content, create complementary offerings that range from free to high priced, high value. Attractively display your online content to satisfy a wider range of stakeholders’ needs and budgets.

3. Offer Individual Subscriptions & Pre-Payment

No one likes to take out their credit card and make a payment. Have your community pre-commit for access to your entire online e-learning platform, or a portion of this content through a subscription or package of programs. Make subscription purchases financially attractive.

4. Support Group Purchasing or Group Subscriptions

The easiest way to increase users of your online e-learning platform is to have all employees of an organization have access to your content. Engaging a single purchaser for many participants is a nice way to supplement individual purchases.

5. Integrate Online Learning with Other Organization Initiatives

Create loyalty by extending LMS discounts or assigning a pre-paid balance for online learning opportunities as a reward for investment in an organization. This could include a membership renewal or participating in an onsite conference.

6. Have an Attractive and Simple Shopping Cart Experience

Ensure your process for selection and payment of online learning is simple and intuitive. If you are integrating with an external database or AMS for purchases, make sure there is no visual or programmatic disconnect between the two programs.

Like any business, it takes an entrepreneurial approach to generate the returns you are hoping to receive. Investing time in the right online learning platform and having a successful strategy will help ensure a successful ROI.

Contact Us About Your e-Learning Needs

Whether you are considering investing in an LMS or simply looking to expand your organization’s e-learning strategy, CommPartners can help you create quality educational experiences that engage and inspire the learner. Fill out our online contact form or give us a call at (800) 274-9390 to learn how we can help.

Experimentation as Strategy

Experimentation as Strategy

By Mary Byers, CAE, CSP

According to Forbes contributor Mike Maddock, “In order to make a product or service everything it can be, it needs to be repeatedly soft launched with both internal stakeholders and external customers. This means literally sending the idea—be it a product or a service—into a limited part of the marketplace with the full understanding that it will be modified (perhaps extensively) based on how customers and consumers react.”

But this isn’t how most associations approach innovation. Most I’ve worked with see innovation as a beginning and an end rather than an iterative process. A beginning and an end is more comfortable because we start and finish. We’re able to cross something off the list—and then we move on. It’s less comfortable to be “in process” with a fluctuating launch date (especially when reporting to a board of directors) and uncertainty about what the final product or service will look like.

Maddock’s iterative approach can be summed up in one word: experimentation. And it’s a strategy I’m suggesting for associations, albeit an uncomfortable one.

Certainty is much easier to sell, both internally and externally. But innovation can be anything but certain. Often, it’s a messy, chaotic process. And who likes that?

Though we may not like it, achievers and innovators have found a way to live with the messiness of experimenting. Even more so, they’ve adopted a willingness to experiment as a strategy for moving their associations forward. There’s a lot to be experimenting with these days in the association arena:

  • Hybrid dues models
  • Product pricing and packaging
  • Online & e-learning
  • Face-to-face meeting innovations
  • Video vs. printed communications
  • Governance

Experimenting in the above areas is difficult because there’s so much at stake. But there’s even more at stake for associations that don’t experiment. Declining revenue, decreasing meeting attendance, and falling membership numbers are just the beginning. There’s also loss of influence and long-term sustainability to consider.

There are three things that making experimenting easier for associations:

  1. Do it regularly. A culture of continuous experimentation not only helps determine where you can gain momentum, it becomes an expectation. And when it is an expectation, it’s easier to get your board and staff to support you.
  2. Utilize soft launches. There’s a lot at stake with a big, splashy roll-out. Start with small, quiet experiments. The bigger the project, the more important this is.
  3. Make recalibration a habit. Moddock writes, “We’re only right when the market tells us so….The market will help us see and hear what we can do to be more right (and also help us eliminate all the things our customers—and potential customers—don’t like or don’t want).”

The willingness to experiment is both a habit and a mindset. It’s also a valuable strategy for associations in today’s rapidly changing landscape.

Mary Byers, CAE, CSP, shares additional strategy starters for busy association professionals in her new online learning series titled, Momentum: Strategy Starters for Today’s Association Professional at leadwiselearning.com. She is also the author of Race for Relevance: 5 Radical Changes for Associations.

Make a Leap on Behalf of Your Association

Make a Leap on Behalf of Your Association

By Mary Byers, CAE, CSP

I’m intrigued by the associations who are doing big things. It may be something internally to secure the health of the organization itself, something on behalf of members, or something for the greater good of the world. If you’re interested in making a leap on behalf of your organization, here’s how to do it:

Identify the leap. Mark Tomlinson, a retired association CEO, helped engineer four inter-related leaps on behalf of his former organization. Naming the leaps was the first step. Mark’s leaps were: redefining the community the association served, additional revenue, enhance product/service delivery mechanism and divestiture of capital assets. If you name it, you’re more likely to claim it.

Engage in a 90-day sprint. In short, a sprint requires you to set aside work so that you can focus on the most important work. I’ve written in depth about how to do this here. In all my years as a consultant, this is one of the most powerful concepts I’ve come across.

Aim for excellence. Jim Collins, author of Good to Great: Why Some Companies Make the Leap and Others Don’t, says, “Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great.” Set your sights high and don’t settle. Members are attracted to excellence.

Recalibrate as necessary. The quest for excellence often is mistaken as the quest for perfection. Our desire to do things “right” often keeps us from trying and discourages continuous enhancement. Starting with the expectation that you WILL recalibrate makes it acceptable to do so (versus seeing recalibration as an admission of failure). I love this quote from author Robert Barult: “…taking a step backward after taking a step forward is not a disaster, it’s more like a cha-cha.” Come to the party ready to dance and you’ll succeed.

Declare your association an inertia-free zone from now on. It’s harder to leap when you have to gather the energy to do so. If your culture is one that supports, encourages and celebrates leaping (vs. protecting the status quo), you’ll see more people and teams getting the running start they need to leap. I like what Wharton Business School professor Rita Gunther McGrath says, “…allowing an existing structure to remain in place for too long creates inertia and results in and organization that is maladapted to the opportunities it finds.” Inertia is an innovation-killer so do whatever you can to discourage it.

Try a triple jump. Once you’ve got the momentum necessary to leap, keep going. Movement in one area often makes it easier to create movement in another. When one leap is complete, ask, “Where can we get leverage and momentum on behalf of the organization now?” Attempting a triple jump is a natural inertia-buster and increases the overall return on investment for your association.

Mary Byers, CAE, CSP, shares additional strategy starters for busy association professionals in her new online learning series titled, Momentum: Strategy Starters for Today’s Association Professional at leadwiselearning.com. She is also the author of Race for Relevance: 5 Radical Changes for Associations.