When organizations consider holding a livestream program from a place based conference or a completely virtual event, a common question asked is, what content will be compelling enough to get people to pay attention?
Click to view the livestream.
Several weeks ago CommPartners was asked to livestream a session for the Council of Manufacturing Associations (CMA) in cooperation with the American Society of Association Executives titled: Unconscious Bias: An Association’s Role in Social Issues. The program originated from CMA’s Winter Leadership Conference that took place at the Four Seasons in Baltimore, MD, on Friday January 11, 2019. The archive of that event can be accessed here.
Of all the possible topics to livestream, CMA chose this subject because they knew, organizations are wrestling with their role in today’s political and social discourse. It’s a topic that transcends professional development training and presents an opportunity for community conversation and engagement. CommPartners’ role was to bring this session to the remote audience and to make them feel as if they were onsite and provide opportunities to share thoughts and ideas.
Taking risks and considering alternative formats for livestream programs can position your organization to extend your reach and impact. It can place you at the center of important conversations we are all having.
As a result of using the livestream format for a more personal and compelling topic, CMA was able to realize five key benefits:
- They greatly increased their profile to individuals and groups who otherwise would not be aware or involved with the CMA.
- Attending an onsite conference is expensive. By offering a session like this one, they were more inclusive and recognized the importance of reaching out to those who could not afford to attend or didn’t have the ability to travel or leave their homes or offices.
- CMA, along with ASAE took the lead in forging the conversation around hidden social bias. They showed who they are and what they are about by addressing the topic in public way. This showed is pays to be bold.
- This was a session from the heart. Online attendees were touched by the format and conversation.
- The session used a dramatic delivery that worked well to engage those in the room as well as those online. You had to walk away with a wow feeling as you watched the event. It’s the type of session that creates interest and a positive feeling about the host organization. If you are a member, it solidified your feelings about your investment. If you aren’t a member and this was your first experience, you had to walk away impressed.
This program was a collaboration between CommPartners, Council of Manufacturing Associations and the American Society of Association Executives. It was an important topic that has relevance to the greater association community. As the production company, we were proud to help extend the reach of this session to online viewers around the country.
For additional information about CommPartners Elevate platform integrated with Higher Logic Communities, contact Meghan Gowen at email@example.com
As 2018 winds down, all of us at CommPartners want to express our gratitude to our clients, partners and extended community for your collaboration and friendship over the past year. This was our 25th year in business. Where has the time gone? It’s been fun to look back and see how technology and online learning has changed and how our company and all of us individually have evolved. We’re proud of our history and our evolution as an organization. We feel fortunate to work with so many wonderful clients over many years. These relationships make our jobs so enjoyable and rewarding. We are extremely blessed!
Recently Barbara Bouton, Vice President, Professional Development from the National Hospice and Palliative Care Association provided us the following quote:
I truly think CommPartners is the best company I’ve had the privilege to work with in my career. I value each of you and am proud of the work we’ve accomplished together – especially the innovations!
What Barbara said reinforced our sense that what’s most important is the relationship between our team and our client’s staff and the commitment to stick together to seize opportunities and meet whatever challenges arise.
So as we celebrate 2018, we take pride in our clients’ success and all you have accomplished through your education initiatives.
The Year’s Highlights
- We celebrated five years since Elevate LMS was developed. It takes this period of time for a SaaS solution to fulfill the promise you envision when it’s first created. This year we experienced over 100% growth in new client placements. We are thrilled to welcome so many new organizations into the CP Family.
- We had our first user conference in 2018 that occurred in the spring in Washington DC. The conference included keynote and breakout sessions, trainings, one on one consultation and exhibits. Thank you to our presenters, partners and attendees for making this event a success.
- We established our Advisory Board to receive feedback on new ideas and development and provide clients an active voice as we move forward.
- We created a new administrative portal in Elevate that makes creating, managing and tracking education programs simple, fast and convenient. Our team was determined to support our clients with the most intuitive and user friendly admin available.
- EventCenter our proprietary webcast software was redeveloped with a new design, attendance checks, interactive features, high quality VOIP and enhanced multimedia.
- Our Higher Logic Partnership continued to evolve allowing our mutual clients to bring together community and learning in a unified presence. We are now building the next generation of our integration to support further engagement and bring together content from thought leaders and peer sharing of ideas.
- We established a partnership with BadgeCert to seamlessly provide and assign digital badges from learning activities in Elevate. We feel this will be an important to benefit to our clients as they incorporate digital credentials into their education offerings.
- The National Credentialing Institute was unveiled by our friends at Limitless Association Resources. CommPartners will be hosting this new site which is created to provide associations with assessment-based, professional development based on industry best practice for current and emerging industry professionals.
- We created our own community called CommPartners Connect. It supports the opportunity to collaborate around important topics in online learning and events.
- We welcomed five new staff members to the CP Team.
CommPartners’ first client 25 years was the National Association of Home Builders. This year NAHB selected CommPartners and our Elevate platform for their LMS. We’re grateful to reestablish our partnership with NAHB and all of our clients who continued to depend on us to support their online learning and events.
May each of you be blessed with good health and happiness in the New Year.
Guest blog by Bobby Kaighn, Higher Logic
Online learning is valuable, convenient, and scalable, which makes it an ideal benefit for associations. In the last few years, online learning has also proven to be very popular for members who want to advance their careers.
But many online learning programs aren’t as effective as they could be. Most courses are meant for individuals, which can feel isolating to some members, while other learners may find it difficult to apply online concepts in their daily lives.
Online learning communities can help.
By pairing your online learning programs with an online community, you can improve the member experience and help information stick, which will make your programs more effective. It could even boost enrollment.
Here are four ways community can improve online learning.
Four Ways An Online Learning Community Can Improve Your eLearning Program
1. Community Discussions Keep Learners Engaged
Coursework, no matter how interesting, can be tiring. An online learning community adds an interactive element to elearning courses, including peer discussions, file libraries, blogs and emails.
Learners can use these tools to connect with their peers and start conversations about course topics. They can also ask questions and share their thoughts on how course material relates to their lives. All this interaction helps learners engage with your courses and can make the material in them more meaningful.
2. Peer Support Helps Learners Complete Courses
Unlike traditional education, online learning doesn’t have a built-in support system. You can’t walk up to a professor after a lecture to ask a question or form a study group with friends. In online learning, if someone gets stuck on a challenging concept or loses motivation to complete the program, there may not be anyone around to help.
With an online learning community, you give learners that network of peers. You give them a space where they can connect with peers who are also working through the same course and can help them through difficult material. Participants can ask for help publicly through discussion forums or use private email if they don’t want to open their concern up to the group. Their peers can also help motivate them to finish through conversations or by sharing helpful material, just like they would have in a traditional learning environment.
3. Community Mentoring Programs Help Learners Apply New Skills
Many associations use online learning programs to help members with professional development. With an online community, you can add practical experience to online concepts through a mentoring program.
Learners can either sign up for a mentor while they’re taking the course or after completing the program. Their mentor will then help them apply course concepts in their daily lives, giving them advice and tips based on experience.
By using a community mentoring program to help learners apply course concepts, you make it more likely that they’ll remember and use what they learned. That, in turn, translates to members getting more value from your programs.
4. Community Networking Extends Engagement After Learners Finish Courses
Traditional education uses networking tools like class reunions and alumni groups to build deeper, long-term connections between students and organizations. Often, those connections result in generous financial or advocacy commitments to schools.
Your association can use an online learning community for similar benefits. Build a community for your learning program alumni so they can continue networking and stay involved with your association after their courses are over. They can use their new connections to provide continued support, pursue job opportunities, and more. This long-term networking will also help keep your association and its programs top of mind, which could lead to future referrals as alumni find new people who could benefit from your programs.
Use Community to Improve Your Online Learning Programs and the eLearning Experience
Online communities provide the social element that’s often missing with online learning programs. They allow learners to connect with peers, share their thoughts, and get the support they need for a successful educational experience.
And, by improving your online learning programs, you also increase the value members get from your association, making it more likely they’ll stick with you and refer their friends and family.
Some associations choose to invest in a learning management system to create an online community and promote collaboration between learners. If you would like more information on how to create quality educational experiences that engage and inspire the learner, give us a call at (800) 274-9390 or fill out our online contact form to get in touch with someone.
At the 2017 Higher Logic Super Forum, I along with an association colleague, facilitated a session on the virtues of developing an integrated approach for bringing together online community engagement and an LMS in a single offering. During the session, we discussed how associations typically have these areas configured as unique components. In reality, both provide opportunities for learning. Since an online community engagement strategy is usually focused on facilitating peer collaboration, and the learning management system (LMS) provides expert content, it’s natural they come together to support the stakeholder experience in a synergistic way.
A key connector in this relationship are live online events and webinars. Traditionally, live events and webinars have been positioned on their own through a registration and authentication page provided by the webinar vendor or a separate catalog of programs. A better, more engaging approach is to promote and provide access to these events within a private community.
Here are 5 considerations for using live, online events and webcasts to increase the impact of your online community engagement strategy:
- Registration will feel like a continuum of existing collaboration. Participants who have already been invested in the topic can now be encouraged, in an intuitive way, to take the step to register and participate in online discussions.
- Participation from new and non-engaged members is encouraged with an integrated approach. Live, online events and webinars are tangible ways to draw participants to specific areas of your Web presence. Offering them through a dedicated part of your LMS gives users a reason to create a profile and begin to participate in other social learning and online community engagement opportunities.
- Leverage interaction before and after an online event or webcast. Participants should be able to see who is attending, exchange ideas, and engage the presenters before the event. Afterward, users can continue any conversations that may have been cut short (which happens often!) during an hour program.
- Integrate results from live event and webinar attendance with other participation metrics, providing a complete picture of online community engagement. Host organizations will appreciate having a central repository to evaluate participation outcomes.
- Award badges or ribbons for participation or achievement from webinars in the same area where recognition is provided for other activities. Providing recognition will further encourage participation in future live, online events.
We see webinars and live events becoming much more collaborative and transparent. Bringing them into your online community is a natural way to build participation and provide synergy with your other educational objectives.
If you have interest in learning more about integrating events and webinars with your community contact us online, or email Meghan Gowen at firstname.lastname@example.org.
Columbia, MD – November 1, 2017. CommPartners, a leading provider of Learning Management Software, webinar, webcast, and livestream solutions announced details for Peak 2018 Conference. The event will take place March 15-16, 2018 in Washington, D.C.
Peak is a conference designed to inspire, educate, and train association professionals in a wide range of e-learning topics. The event will feature two keynote sessions, eight breakout sessions, deep-dive Elevate LMS trainings, peer knowledge exchanges, and more. Topics include Social Learning, Building a Dynamic LMS, Credentialing, Course Design, and e-Learning Trends. A complete agenda can be found at www.commpartners.com/Peak.
“We are excited to host our first conference where association peers can come together and not only receive extensive training on Elevate Learning Management System and our other services, but to also learn from peers who share similar challenges.” Richard Finstein, CEO, CommPartners
Learning opportunities and trainings will provide value to all professionals who have a key role in their organizations education and professional development strategy. Attendees will be eligible for up to 4 CAE credits and will also have the opportunity to connect socially with peers, partners, and industry leaders during a happy hour reception.
“It is our goal that attendees leave Peak 2018 with clear direction on how to revolutionize their online learning programs and to arm them with the tools to help them get there”, explains Finstein.
Peak 2018 – CommPartners’ First Education & User Conference
March 15-16, 2018
District Architecture Center | Washington D.C.
CommPartners is a leading provider of online education and event solutions. At the core of the company’s solutions is our Elevate Learning Management System. Elevate is the only LMS with fully integrated and embedded webinar, livestream and multimedia software to support learning, how and when it occurs. The connection between live, peer-to-peer knowledge exchanges and traditional continuing education programs leads to improved learning outcomes, as well as increased participation within an organization’s education offerings. To learn more visit: www.commpartners.com