SOPHE: COVID-19 Transition Case Study

The COVID-19 pandemic caused the event industry to go into a tail-spin. Organizations all over the world were forced to cancel and postpone their events. The Society of Public Health Education, SOPHE, did not want to miss out on the many positive opportunities a conference can bring to an association and decided to take advantage of the Virtual Conference option.

To successfully navigate the one week transition from on-site to virtual, SOPHE staff relied on a harmonic partnership between CommPartners staff and themselves. Accommodations were made to fit the agenda into the virtual world with such a short turn-around period. The three-day conference was expanded to cover four weeks, and the team decided to focus their attention on key events.

SOPHE staff’s preparedness at the onset and their willingness to adapt and learn from CommPartners staff made this a successful event for the organization.

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