The events industry is changing. With the first rumblings of effective vaccines and the end of COVID-19, the world began to look forward to a new era of events. Now, with vaccines proving to be effective and widespread, the future is now.
You may have noticed that the industry is abuzz with anticipation for a “new” type of event—an event equally accessible to both in-person and virtual audiences.
Numerous terms have emerged to describe what is essentially the same thing: a face-to-face event with virtual components. Today, we’ll sort through some of the most common hybrid event synonyms and what they mean for you.
This one is far and away the most popular term for the concept, and what we prefer to use.
Right now, there is a TON of buzz around the word ‘hybrid,’ and not just in the events space. The term has picked up steam among the workforce as a whole. In particular, some have begun to use it to refer to a combination of in-office and remote work. Recently, it has even been applied to new forms of diplomacy.
For all the buzz around Hybrid Events, remember that they are nothing new. We’ve provided Hybrid Events in some form for over 13 years—continually evolving with the technology. We still use the term to refer to an in-person event with any virtual component.
Livestreaming has taken off in popularity in the past decade. As soon as the technology required to record and simultaneously broadcast live events became intuitive and affordable, livestreamed local events became a mainstay.
And why wouldn’t they? The simple act of livestreaming an event provides a simple way for organizations to boost reach and revenue—often exponentially.
But we need a better term to refer to a modern approach to events. With remote, purely virtual events having become the norm during COVID-19, the meaning of a ‘livestreamed event’ has become less clear.
Why? Because when you use the word ‘livestream,’ it’s no longer obvious whether the broadcast emanates from an in-person event hall, or just someone’s home office. There is no distinction for attendees that the event is both in-person and virtual.
We have used this term extensively in the past, but once we realized the potential for confusion, we decided to make the switch in reference to the”new” event format. Still, we can accommodate your livestreaming needs, whether in-person or virtual.
We don’t see this one too often, but it does pop up from time to time. We think it’s a perfectly fine term. But is it better than ‘Hybrid’?
Ultimately, we think it’s a matter of preference. What we like about ‘blended’ is how intuitive, descriptive, and harmonious it sounds. But we aren’t a winery, and ‘Hybrid’ resonates more with people in this new, post-pandemic world.
The term ‘blended events’ emphasizes the harmony between virtual and in-person experiences. ‘Tribrid’ does the opposite.
Proponents of this term emphasize that we can break the experience of a Hybrid Event down into three distinct experiences:
- Strictly in-person
- Strictly virtual
- Shared by in-person AND virtual
We think there’s something to be said for visualizing a ‘tribrid’ experience. It helps to conceptualize the diversity of experiences afforded by a Hybrid Event model.
But we prefer to focus on the unity of these experiences, as attendees now expect toparticipate fully from their home or office.
Don’t Get Bogged Down by the Hybrid Event Synonyms
Whatever you choose to call it is up to you. But know that combining face-to-face and virtual experiences is no fad, and it isn’t even new! CommPartners has more than a decade of Hybrid Event experience under our belts. We’ve seen first-hand just how successful they can be.
Hybrids. Tribrids. Blended events. They all are the same, logical next-step in the world of events, and one that will maximize reach, revenue, and retention for nonprofits, associations, and beyond.
Don’t get bogged down in all the hype around this exciting event format. Instead, start looking forward to the wonderful possibilities presented by Hybrid.
Count on CommPartners for Hybrid Events
Hybrid Events may be new to you, but they aren’t to us. In our 13 years of helping nonprofits and associations reach broader audiences with a hybrid approach, we’ve learned what it takes for them to succeed.
When integrated with our award-winning Elevate LMS, our Hybrid Event services raise the bar for engagement and retention.
When you’re ready to extend your reach, get in touch with CommPartners. Email Meghan Gowen at Meghan.Gowen@GoCadmium.com and ask about our managed services. Don’t forget to follow us on Twitter and LinkedIn!
Hybrid events are on the rise, and this should come as no surprise. They allow you to roll all the perks of a purely in-person or virtual approach into one unified educational experience. But they do come with a potential pitfall: failing to deliver on virtual audience engagement.
Today, we’ll share a few tips to help hybrid event speakers captivate their virtual audience from afar. But first:
Why Virtual Attendee Engagement Matters for Hybrid Events
You don’t need us to tell you that audience engagement is crucial to the success of any event—be it in-person, virtual, or hybrid. So why should we address engaging virtual attendees at hybrid events in particular?
As the world of events went virtual in response to COVID-19, we saw that this approach was not a temporary inconvenience to tolerate. On the contrary, it’s something we should embrace. Going virtual lets us reach new audiences, opening the doors for unprecedented levels exposure and engagement.
The potential of hybrid events is even greater. But as speakers face in-person spectators once more, they run the risk of forgetting about what will likely be the majority of their audience: those tuning in virtually.
In other words: failing to engage remote attendees does a disservice to the largest contingent of your hybrid event. Reach, impact, and—ultimately—ROI will suffer.
Don’t worry. Over the past year and longer, we’ve learned what it takes to command the attention of remote attendees. And we won’t leave the tools and techniques we picked up by the wayside as events hybridize.
An effective speaker can combat a sense of voyeurism and FOMO among remote attendees. With these tips in mind, you’ll be equipped to engage a virtual audience at your next hybrid event.
Our MediaCenter2.0 tool allows your speakers to engage with audiences both remote and virtual, but here are a few non-technology based methods to keep your learners and attendees engaged.
Acknowledge Virtual Attendees Early
There are two kinds of teachers.
There are those who show up to class right on time and head out the moment the bell rings. Then there are the teachers who arrive to class early, strike up conversations with students, and invite them to their office for a friendly chat after class. Which do you suppose is the more effective instructor?
Ultimately, this is more than a matter of friendliness; it’s about building engagement. The simple act of acknowledgment prevents virtual audiences from feeling like onlookers.
Perhaps you aren’t a teacher by trade. But everyone who engages in public speaking is, in that very moment, teaching.
Take a cue from the playbook of the best teachers. Take time at the beginning of your hybrid event, and take a moment to acknowledge the faces behind the screens. Engaging in a brief dialogue with the virtual attendees will pay dividends.
Break the Ice
But how exactly should you go about acknowledging them? Try a few icebreakers.
The mere mention of the term ‘icebreaker’ can illicit moans and groans from an audience. Don’t describe them as such. Instead, find a more organic way to break the ice.
Educations works best when it’s a dialogue. Communication should flow both ways, if only for a few moments. To get the dialogue going, start out with a couple questions directed at virtual attendees:
- Where are you tuning in from?
- What’s the weather like there?
- What topics do you hope we’ll cover today?
Sure, our first two question seem a whole lot like small talk. That’s because they are. And is there anything wrong with that?
When the world went digital due to COVID-19, we found that what we missed most was human interaction. We could live without the commute, but we grew to miss little exchanges in the halls or around the water cooler. And yes—we even missed small talk.
We don’t want to wax nostalgic. But we do want to emphasize this: small talk is innately human. And when your virtual attendees recognize you as human, they’ll feel more engaged.
Most hybrid event configurations keep the microphones of virtual attendees muted. So how will they respond to your questions?
Chat Box & Polling
Any good hybrid event configuration should have an engagement tool. This could take the form of a polling feature or simply a chat box.
Before the event begins, find out what engagement tools you have at your disposal and give some thought to how you’ll employ them. You should consider using them in support of your icebreaker questions and sprinkling them throughout the presentation as well.
Let’s return to the classroom analogy. Think back to your days in school. On the (rare, we’re sure) occasions when your attention started to wane, few things could jolt you back to reality like the teacher calling on you.
The aim of the chat box and polling features isn’t exactly to put your learners on the spot. Instead, they engage your virtual audience by injecting an element of interactivity and community into the hybrid event experience.
When implemented well, both of these tools will make your remote attendees feel every bit as involved as in-person participants.
Make Eye Contact
Alright, alright. You can’t truly make eye contact with your virtual audience. But you can approximate the sensation of eye contact by occasionally addressing the camera rather than in-person attendees.
Honestly, this may be the most difficult thing for speakers to adjust to. Directing your gaze evenly among the audience is one of the most foundational tenets of good public speaking. It can be counter-intuitive to address an inanimate object such as a camera when there sit real, living and breathing people right in front of you.
But this is something you’ll have to get over if you hope to keep virtual attendees engaged. Keep the location of the camera in mind, and take the time to look at it occasionally—especially when responding to remote questions and comments.
Don’t overdo it, though; just an occasional glance at the camera can go a long way.
Tell Your Story
We’ll close with a bit of advice that will help you engage audiences in general—whether dealing with a hybrid audience or not.
After all, the best way to keep virtual attendees engaged is simply great public speaking. If you can captivate a live audience right in front of you, with a little guidance you’ll have no problem doing the same to audiences both near and far.
To engage your virtual audience, take part in the oldest art form: storytelling.
Time and time again, neurologists have proven that our brains are most engaged when invested in a narrative. This is why you’ll be on the edge of your seat during an action-packed movie, but fall asleep on your text books.
Narratives are a tried-and-true engagement tool that every speaker should employ. They need not take up the majority of your presentation to be effective. But they’re a great place to start.
Use a story to showcase your humanity and reel your audience in. Just make sure it ties in to the ultimate point you’re trying to make!
Create Engaging Hybrid Events with CommPartners
CommPartners powers enduring educational experiences. Our award-winning Elevate LMS gives you all the tools you need to maximize the impact of your next hybrid event. Allow our expert Event Producers to make sure it goes off without a hitch.
When you’re ready for unprecedented levels of reach, revenue, and retention, we can make it happen with our e-learning and events expertise.
Let’s start a conversation. If you want to learn more about Elevate LMS or our managed hybrid event services, contact Meghan Gowen at Meghan.Gowen@gocadmium.com. Keep up with us on Twitter and LinkedIn.
The website English Language and Usage defines “feeding the dragon” as the pouring of resources into a self-perpetuating situation. In business terms, organizations develop self-perpetuating resources that we nurture and evolve to provide continuity and serve our communities.
A learning management system (LMS) is often on the leading edge of our engagement strategy to educate, inform, and support our stakeholders. We should use this resource as our knowledge hub that facilitates learning whenever and wherever it occurs. This is especially true in the age of virtual conferences and the emergence of hybrid events.
The past year has changed how organizations reach and engage with their audience. By being forced into virtual events, they have expanded their audience and reached previously un-engaged participants. These events are often hosted in separate conference sites as a one-time occurrence. But this approach results in a lack of exposure and momentum for current and future organizational online education initiatives.
Integrating your virtual and hybrid events into an LMS pays long-term learning and, depending on your pricing strategy, monetary dividends. Provided below are 5 key benefits of offering your online event through your LMS:
- Virtual and hybrid events represent the intersection between place-based and online learning. Utilizing your LMS will allow you to leverage a perpetual model where each engagement builds upon the foundation and continuity the LMS provides.
- As registrants and then attendees access the conference, they will be able to see, register and access other LMS-hosted programs, such as e-learning courses or webinars.
- All session content will already be hosted within the LMS and simply needs to be edited for post-conference access. Otherwise, content from a separate conference site needs to be migrated, requiring hours of unnecessary work.
- Within an LMS, sessions can include surveys, tests, certificates and credits. Typically, not all of these features are available in a separate virtual conference environment.
- Hosting a virtual or hybrid conference within an LMS allows organizations to utilize the single sign-on and authentication already in place.
Pouring resources into a one-time conference site continues an event-to-event approach. Utilizing your LMS allows you to take advantage of a self-perpetuating model and synergizes with your online education. It feeds the LMS dragon!
CommPartners has managed virtual and hybrid events for over 12 years. Our Elevate LMS is the ideal platform to host your next virtual or hybrid event. To learn more, contact Meghan Gowen at email@example.com
Symphony Technology Group Acquires CommPartners, a Leading SaaS Provider of Learning Management System Software and Virtual Events
PALO ALTO, CA — Symphony Technology Group (“STG”), a leading Palo Alto-based private equity firm focused on investing in the software, data analytics and software-enabled technology services sectors, today announced that it has acquired CommPartners, a Columbia, Maryland-based learning management system (“LMS”), hybrid and virtual events company primarily serving the association market. The acquisition underscores STG’s commitment to building a unique, market-leading software platform offering continuing education, professional development, events, learning and content management solutions to associations, non- profits, healthcare & life sciences organizations.
CommPartners marks STG’s fourth investment in this platform following the acquisition of CadmiumCD, EthosCE, and Warpwire in 2020.
The entire CommPartners team will be joining the new entity that will be created through the integration of the four companies.
Over the coming months, the CommPartners team will work with the aforementioned entities to merge into one unified learning and events platform. With CommPartners bringing all of their products and services into the acquisition, the new platform will include many benefits familiar to their customers including the following:
- Support for curriculum-based education, live webinar and webcasts, informal or just- in- time learning and community.
- An elevated live stream experience complete with transitions, music, custom branding, and other crucial production elements to create exceptional professional education.
- The seamless transition of events to enduring online education programs.
The CommPartners acquisition is part of a larger strategy by STG to build the world’s most-loved technology platform powering world-class events and enduring educational experiences. This fourth acquisition brings STG one step closer to simplifying the production of events while maximizing the value of online learning with a single, flexible platform designed to capture the chemistry of people, ideas, and knowledge.
“We are thrilled to be a part of STG’s platform of world-class education experiences,” said CommPartners co-founder and CEO, Rich Finstein. “Our Elevate Learning Management System will enrich STG’s ecosystem and enable organizations to offer and support a wide range of learning outcomes. In addition, we now are able to provide our association customers and members an all-in-one solution for onsite, hybrid and virtual learning experiences.”
“We are very excited to bring CommPartners into our expanding portfolio of industry-leading products and scale it even further by investing in new solution areas and complementary acquisitions,” said Rushi Kulkarni, Principal at STG.
CommPartners helps organizations conceive, develop and fulfill their education strategy. The company’s mission is to position their clients as the premiere source for knowledge within their communities. CommPartners’ solutions begin with Elevate LMS, the award-winning learning platform. To extend the value of Elevate, CommPartners provides a wide range of online education services including curriculum design, instructional design, webinars, webcasts, livestream programs and virtual conferences.
For more information, visit www.commpartners.com.
About Symphony Technology Group
STG is the private equity partner to market leading companies in data, software, and analytics. The firm brings expertise, flexibility, and resources to build strategic value and unlock the potential of innovative companies. Partnering to build customer-centric, market winning portfolio companies, STG creates sustainable foundations for growth that bring value to all existing and future stakeholders. The firm is dedicated to transforming and building outstanding technology companies in partnership with world class management teams. STG’s expansive portfolio has consisted of more than 35 global companies.
For more information, please visit www.stgpartners.com.
Columbia, MD – CommPartners, a leading provider of online education and event solutions to associations, is pleased to announce the next generation of Elevate Conference Platform features. CommPartners developed these updates in consultation with clients after producing several hundred virtual conferences in 2020. Organizations recognized that they could increase attendance and reach new markets with compelling online experiences by providing these events to their communities. This coming year, it will be important to continue the trends towards greater attendee engagement and positive learning outcomes.
New features for 2021 include:
- Trade Show Improvements: With the new Exhibitor Module, plus new engagement features and advanced analytics, virtual trade show participants will have greater independence and return on their investment.
- Reporting Tools: Use new tools like the Web Content Attendance Report to produce trackable data for more actionable analytics.
- Networking Tools: Enhancements to the Connect Module and the addition of the Discussion Widget will provide peer engagement opportunities through topical conversations and direct networking.
- Attendee Engagement: Interactive attendee maps, conference directories, and a schedule planner are just a few of the enhancements that will be available for attendees.
- Visual Enhancements: New app-like designs will provide an attractive presentation of your event and allow attendees a simple way to navigate to program content.
The new features will be available for current users of CommPartners’ Elevate LMS or as a standalone site.
In a summary of this past year, Richard Finstein, CommPartners CEO, shared,
“It has been a year of growth as we were able to respond to our clients’ needs in 2020. It’s upon us now to continue to meet those needs for virtual and hybrid events as we begin this next year. We are excited to bring these new features to our client community.”
Some features are available now, and CommPartners will release the rest of the features throughout the first half of 2021. To learn more about the features and CommPartners Virtual Conference services, please contact Meghan Gowen at firstname.lastname@example.org.
CommPartners provides online education and event services to the association community. Our mission is to provide a well-planned and intelligent approach to sharing knowledge, with a core focus on creating positive user experiences. Over 1,300 associations have selected CommPartners to manage their eLearning programs. The CommPartners team is diverse, and together they share a common passion: to be strategic thinkers, dedicated to advancing a client’s mission through exceptional education programs.