The events industry is changing. With the first rumblings of effective vaccines and the end of COVID-19, the world began to look forward to a new era of events. Now, with vaccines proving to be effective and widespread, the future is now.
You may have noticed that the industry is abuzz with anticipation for a “new” type of event—an event equally accessible to both in-person and virtual audiences.
Numerous terms have emerged to describe what is essentially the same thing: a face-to-face event with virtual components. Today, we’ll sort through some of the most common hybrid event synonyms and what they mean for you.
This one is far and away the most popular term for the concept, and what we prefer to use.
Right now, there is a TON of buzz around the word ‘hybrid,’ and not just in the events space. The term has picked up steam among the workforce as a whole. In particular, some have begun to use it to refer to a combination of in-office and remote work. Recently, it has even been applied to new forms of diplomacy.
For all the buzz around Hybrid Events, remember that they are nothing new. We’ve provided Hybrid Events in some form for over 13 years—continually evolving with the technology. We still use the term to refer to an in-person event with any virtual component.
Livestreaming has taken off in popularity in the past decade. As soon as the technology required to record and simultaneously broadcast live events became intuitive and affordable, livestreamed local events became a mainstay.
And why wouldn’t they? The simple act of livestreaming an event provides a simple way for organizations to boost reach and revenue—often exponentially.
But we need a better term to refer to a modern approach to events. With remote, purely virtual events having become the norm during COVID-19, the meaning of a ‘livestreamed event’ has become less clear.
Why? Because when you use the word ‘livestream,’ it’s no longer obvious whether the broadcast emanates from an in-person event hall, or just someone’s home office. There is no distinction for attendees that the event is both in-person and virtual.
We have used this term extensively in the past, but once we realized the potential for confusion, we decided to make the switch in reference to the”new” event format. Still, we can accommodate your livestreaming needs, whether in-person or virtual.
We don’t see this one too often, but it does pop up from time to time. We think it’s a perfectly fine term. But is it better than ‘Hybrid’?
Ultimately, we think it’s a matter of preference. What we like about ‘blended’ is how intuitive, descriptive, and harmonious it sounds. But we aren’t a winery, and ‘Hybrid’ resonates more with people in this new, post-pandemic world.
The term ‘blended events’ emphasizes the harmony between virtual and in-person experiences. ‘Tribrid’ does the opposite.
Proponents of this term emphasize that we can break the experience of a Hybrid Event down into three distinct experiences:
- Strictly in-person
- Strictly virtual
- Shared by in-person AND virtual
We think there’s something to be said for visualizing a ‘tribrid’ experience. It helps to conceptualize the diversity of experiences afforded by a Hybrid Event model.
But we prefer to focus on the unity of these experiences, as attendees now expect toparticipate fully from their home or office.
Don’t Get Bogged Down by the Hybrid Event Synonyms
Whatever you choose to call it is up to you. But know that combining face-to-face and virtual experiences is no fad, and it isn’t even new! CommPartners has more than a decade of Hybrid Event experience under our belts. We’ve seen first-hand just how successful they can be.
Hybrids. Tribrids. Blended events. They all are the same, logical next-step in the world of events, and one that will maximize reach, revenue, and retention for nonprofits, associations, and beyond.
Don’t get bogged down in all the hype around this exciting event format. Instead, start looking forward to the wonderful possibilities presented by Hybrid.
Count on CommPartners for Hybrid Events
Hybrid Events may be new to you, but they aren’t to us. In our 13 years of helping nonprofits and associations reach broader audiences with a hybrid approach, we’ve learned what it takes for them to succeed.
When integrated with our award-winning Elevate LMS, our Hybrid Event services raise the bar for engagement and retention.
When you’re ready to extend your reach, get in touch with CommPartners. Email Meghan Gowen at Meghan.Gowen@GoCadmium.com and ask about our managed services. Don’t forget to follow us on Twitter and LinkedIn!