The truth is that all subject matter experts don’t always make great speakers. Additionally, some people can deliver a killer in-person presentation but fall short when presenting to a virtual audience. Here are a few tips that will help ensure that your webinar presenters are equipped to deliver an amazing and memorable presentation experience:
- Deliver on the expectations of the learner – provide solutions, education, and inspiration. Leave your attendees with key takeaways and action items. But be sure to make it entertaining – tell stories, speak to personal experiences, include video or bold imagery. Case studies or real world scenarios also work really well to help illustrate points.
- Encourage speakers to have personality and add energy. It can sometimes be awkward when you have to present to your computer screen and you don’t have an in-person audience to infuse natural energy. Consider having another person in the room so the speaker feels like they are talking to an audience. Standing up to present (with the right headset to ensure audio quality) can also help ease a presenter who is more used to in-person events.
- Speak the language of your audience. Know who is on the webinar – role, industry, department, etc. If you have a varied audience, that is okay, but be sure to acknowledge that on the live webinar and set the expectation that some of the content may not be completely applicable. This is also a great way to encourage post event follow-up if you are unable to address specific audiences.
- Remove the fear of presenting. Presenting can be scary and doesn’t always come naturally. Layer that with a presenter that isn’t all that tech savvy and we may have a recipe for disaster. `Consider having another voice to help moderate and make the presenter more comfortable. Always have a training session on the technology before the live presentation to reduce fears about how the webinar platform works or consider hiring an event production company so that presenters can simply focus on delivering content. Lastly, always do a thorough sound check – bad audio can ruin the best presentation.
- Create a slide deck that encourages engagement.
- Include polls, breaks for questions, or even encourage attendees to openly use the chat window to share ideas. If the speaker is comfortable they may even address some comments on the live webinar.
- Know the flow of the presentation and your story.
- The webinar should address ONE thing. Don’t try to cram too much into a webinar, you will lose your learner and will simply run out of time.
- Avoid cobbling together a presentation from old decks – start with the narrative first, then build the presentation.
- Leave time at the end for questions and conversation. This can be a great way to infuse the participants own personal experiences around the topic.
- Rehearse – but not too much! Know your narrative in and out, but don’t rehearse to the point that the delivery feels rigid. Rehearsing will also help boost the confidence of the presenter.
As a webinar production company, CommPartners has 25 years of experience helping to enhance and advance our clients webinar presentations. Comfortable, interactive, and confident speakers top of the list of how to ensure your next webinar will be a success. We hope these tips will help your presenters deliver an outstanding and memorable learning experience!
Want to talk about how you can take your webinars to the next level? Give Meghan a call at 443.539.4851 or email email@example.com to learn more.