Event Information:

  • Wed

    Mary Byers: The Race for Relevance in Post-Pandemic Times

    2:00 PM ETVirtual

    Years before COVID-19, unfavorable headwinds were buffeting the association community.  Time pressures, higher member expectations, increased member diversity, differing generational values and accelerated advances in technology challenged the relevance of traditional association structures and practices.

    The pandemic acted as a powerful accelerant to these changes, forcing association leaders to think differently and reinforcing the need for real change.  Radical change.

    Join Race for Relevance co-authors Harrison Coerver and Mary Byers, CAE and learn from your peers as execs share their experiences creating more intentional approaches to governance; rethinking the scope of their programs and services; and intensifying their adoption of “digital first” thinking.

    Harrison Coerver is president of Harrison Coerver & Associates, a management consulting firm specializing in strategy and planning for trade associations, professional societies, and other tax-exempt membership organizations. In the last 35 years, Harrison has consulted with more than 1,300 associations in strategy, planning, governance, and management.

    Mary Byers, CAE, CSP, a former association executive, is a consultant, professional speaker, and association advisor. She is a skilled retreat architect and helps groups gain clarity and focus through leadership conference training, board orientations, and generative discussion facilitation. Mary coaches association CEOs and board chairs and leads CEO MasterMind groups.